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The Irrational Consumer - HardBack NEW Enrico Trevisan 28/09/2013
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Located in: PR9 8QH Southport UK, United Kingdom
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- 98.3% positive Feedback
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eBay item number:393202410526
Item specifics
- Condition
- Weight
- 461grams
- Subjects
- Business, Finance & Law, Management, Strategy
- Pages
- 142
- Size
- 1.3 x 15.9 x 23.5 cm
- Topic
- Business
- Book Title
- The Irrational Consumer
- Publication Date
- 28/09/2013
- ISBN
- 9781472413444
- Subject Area
- Data Analysis
- Publication Name
- The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
- Publisher
- Taylor & Francis LTD
- Subject
- Marketing, Business
- Publication Year
- 2013
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 234mm
- Item Width
- 156mm
- Item Weight
- 431g
- Number of Pages
- 156 Pages
About this product
Product Information
Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers respond to different offer architectures and discounts; why they sometimes struggle to see the wood for the trees in a world of ever-increasing options; what are the rules of thumb they develop for making sense of value. Behavioural economics offers organizations perspectives for engaging with customers, whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9781472413444
eBay Product ID (ePID)
176946447
Product Key Features
Subject Area
Data Analysis
Publication Name
The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2013
Type
Textbook
Number of Pages
156 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
431g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Charlies Chapters Ltd
Charles Sword
81 Balmoral Drive
SOUTHPORT
Merseyside
PR9 8QH
United Kingdom
krddf
Value added tax number:
- GB 920245361
Trade registration number:
- 06386895
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CRN Number:
- 06386895
Seller assumes all responsibility for this listing.
eBay item number:393202410526
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