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Marketing Ethics (Foundations of Business Ethics): 24 by Brenkert Paperback The
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Item specifics
- Condition
- Title
- Marketing Ethics (Foundations of Business Ethics): 24
- Book Title
- Marketing Ethics (Foundations of Business Ethics): 24
- ISBN
- 0631214232
- EAN
- 9780631214236
- Binding
- Paperback / softback
- Date of Publication
- 20080201
- Release Title
- Marketing Ethics (Foundations of Business Ethics): 24
- Artist
- Brenkert, George G.
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2008
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Ethics
- Item Height
- 229mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Item Width
- 152mm
- Subject
- Marketing, Business
- Item Weight
- 389g
- Number of Pages
- 268 Pages
About this product
Product Information
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780631214236
eBay Product ID (ePID)
90172324
Product Key Features
Publication Name
Marketing Ethics
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2008
Type
Textbook
Number of Pages
268 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
389g
Additional Product Features
Series Title
Foundations of Business Ethics
Country/Region of Manufacture
United Kingdom
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WORLD OF BOOKS LIMITED
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