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Citizen Coke - The Making of Coca-Cola Capitalism by Bartow J. Elmore Book The - Picture 1 of 2
Citizen Coke - The Making of Coca-Cola Capitalism by Bartow J. Elmore Book The - Picture 2 of 2
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Citizen Coke - The Making of Coca-Cola Capitalism by Bartow J. Elmore Book The

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Last updated on 10 Jun, 2024 21:22:09 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Citizen Coke - The Making of Coca-Cola Capitalism
Book Title
Citizen Coke - The Making of Coca-Cola Capitalism
ISBN
0393241122
EAN
9780393241129
Binding
Hardback
Date of Publication
20150204
Release Title
Citizen Coke - The Making of Coca-Cola Capitalism
Artist
Bartow J. Elmore
Brand
N/A
Colour
N/A
Publication Year
2015
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Citizen Coke: the Making of Coca-Cola Capitalism
Item Height
244mm
Author
Bartow J. Elmore
Publisher
WW Norton & Co
Item Width
165mm
Subject
Business
Item Weight
764g
Number of Pages
432 Pages

About this product

Product Information

How did Coca-Cola build a global empire by selling a low-price concoction of mostly sugar, water, and caffeine? The easy answer is advertising, but the real formula to Coke's success was its strategy, from the start, to offload costs and risks onto suppliers, franchisees, and the government. For most of its history the company owned no bottling plants, water sources, cane- or cornfields. A lean operation, it benefited from public goods like cheap municipal water and curbside recycling programs. Its huge appetite for ingredients gave it outsized influence on suppliers and congressional committees. This was Coca-Cola capitalism. In this new history Bartow J. Elmore explores Coke through its ingredients, showing how the company secured massive quantities of coca leaf, caffeine, sugar, and other inputs. Its growth was driven by shrewd leaders such as Asa Candler, who scaled an Atlanta soda-fountain operation into a national empire, and boss Robert Woodruff, who nurtured partnerships with companies like Hershey and Monsanto. These men, and the company they helped build, were seen as responsible citizens, bringing jobs and development to every corner of the globe. But as Elmore shows, Coke was usually getting the sweet end of the deal. It continues to do so. Alongside Coke's recent public investments in water purification infrastructure, especially in Africa, it has also built-less publicly-a rash of bottling plants in dangerously arid regions. Looking past its message of corporate citizenship, Elmore finds a strategy of relentless growth. The costs shed by Coke have fallen on the public at large. Its annual use of many billions of gallons of water has strained an increasingly scarce global resource. Its copious servings of high-fructose corn syrup have threatened public health. Citizen Coke became a giant in a world of abundance. In a world of scarcity it is a strain on resources and all who depend on them.

Product Identifiers

Publisher
WW Norton & Co
ISBN-13
9780393241129
eBay Product ID (ePID)
209618027

Product Key Features

Author
Bartow J. Elmore
Publication Name
Citizen Coke: the Making of Coca-Cola Capitalism
Format
Hardcover
Language
English
Subject
Business
Publication Year
2015
Type
Textbook
Number of Pages
432 Pages

Dimensions

Item Height
244mm
Item Width
165mm
Item Weight
764g

Additional Product Features

Title_Author
Bartow J. Elmore
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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Value added tax number:
  • DE 281042328
  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
Trade registration number:
  • 06437594
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
  • 06437594
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