Picture 1 of 1
Global Marketing Management 2e Kiefer Lee Steve Carter Paperback 9780199239429
Condition:
Price:
£1.32
ApproximatelyEUR 1.55
- Buy it nowGlobal Marketing Management 2e Kiefer Lee Steve Carter Paperback 9780199239429
Postage:
Located in: Welwyn Garden City, United Kingdom
Delivery:
Estimated between Fri, 14 Jun and Wed, 3 Jul to 43230
Returns:
Payments:
Shop with confidence
Seller information
- 99.8% positive Feedback
Registered as a business seller
Seller assumes all responsibility for this listing.
eBay item number:394070626373
Item specifics
- Condition
- ISBN
- 9780199239429
- EAN
- 9780199239429
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Global Marketing Management
- Item Height
- 265mm
- Publisher
- Oxford University Press
- Item Width
- 195mm
- Subject
- Management, Business
- Item Weight
- 1420g
- Number of Pages
- 608 Pages
About this product
Product Information
The second edition of Global Marketing Management addresses contemporary issues in international marketing such as climate change and sustainable development, service delivery and service quality, technology, strategic branding, and building and maintaining relationships. These issues have brought about new challenges at both strategic and operational levels to organisations of all sizes, and at various stages of internationalisation. The authors examine the implications of these issues and consider how they may be applied to the management of global marketing programmes. A new chapter on strategic brand management has been added for the new edition, and content on knowledge management and the digital age is now integrated throughout the text as a whole, reflecting changes in marketing practice. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment.It enables students to identify, evaluate, and integrate a wide range of management concepts to create and execute highly effective global marketing programmes, as well as analyse and remedy management problems in managing global operations. Students will be able to assess and monitor a company's effectiveness, and examine the implications and applications of contemporary thinking on global marketing management. The online resource centre accompanying the text will be updated for the new edition. The list of features is as follows: Lecturer resources: Instructor's manual PowerPoint slides Seminar activities Video clips Student resources: Additional case materials Internet exercises Multiple choice questions Web links
Product Identifiers
Publisher
Oxford University Press
ISBN-13
9780199239429
eBay Product ID (ePID)
92096618
Product Key Features
Publication Name
Global Marketing Management
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2009
Type
Textbook
Number of Pages
608 Pages
Dimensions
Item Height
265mm
Item Width
195mm
Item Weight
1420g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
JNC INC
Jon Parkins
10B Blenheim Court
Brownfields
Welwyn Garden City
Hertfordshire
AL7 1AD
United Kingdom
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:394070626373
Postage and packaging
Item location:
Welwyn Garden City, United Kingdom
Posts to:
Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Falkland Islands (Islas Malvinas), Fiji, Finland, France, French Guiana, French Polynesia, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Reunion, Romania, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Pierre and Miquelon, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, United Arab Emirates, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Venezuela, Vietnam, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Worldwide, Zambia, Zimbabwe
Excludes:
Afghanistan, Libya, Nauru, Russian Federation, Somalia, Ukraine, Yemen
| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| £17.25 (approx EUR 20.26) | United States | Economy P&P (Economy Int'l Postage) | Estimated between Fri, 14 Jun and Wed, 3 Jul to 43230 |
| £21.49 (approx EUR 25.24) | United States | Standard Delivery (Standard Int'l Postage) | Estimated between Thu, 30 May and Mon, 17 Jun to 43230 |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales tax for an item #394070626373
Sales tax for an item #394070626373
Seller collects sales tax/VAT for items dispatched to the following states:
| County | VAT rate |
|---|
Returns policy
| After receiving the item, cancel the purchase within | Return postage |
|---|---|
| 30 days | Buyer pays for return postage |
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most Buy It Now purchases are protected by the Consumer Rights Directive, which allow you to cancel the purchase within seven working days from the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Popular categories from this shop
Registered as a business seller
Seller Feedback (54,196)
_***i (593)- Feedback left by buyer.
Past month
Verified purchase
Great item and service. Many thanks.
o***o (416)- Feedback left by buyer.
Past month
Verified purchase
Great
a***d (489)- Feedback left by buyer.
Past month
Verified purchase
Excellent service.
More to explore:
- Marketing Paperback Dictionaries & Reference Books,
- Non-Fiction Paperback Marketing Fiction & Books,
- Lee Child Paperback Fiction & Books,
- Non-Fiction Global Politics Paperback Fiction & Books,
- Management Paperback School Textbooks & Study Guides,
- Non-Fiction Managing Conflict Paperback Fiction & Books,
- Lee Child Jack Reacher Fiction Paperback Fiction & Books,
- The Global Business Environment Business, Economics & Industry Paperback Fiction & Non-Fiction Books in English,
- Marketing Adult Learning & University Books,
- People Management Magazines