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The Hero Trap: How to Win� in a Post-Purpose Market by - Paperback / softback N
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Located in: PR9 8QH Southport UK, United Kingdom
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eBay item number:394314549296
Item specifics
- Condition
- Weight
- 189grams
- Subjects
- Business, Economics & Industry
- Pages
- 282
- Size
- 23.4 x 15.6 centimetres (0.54 kg
- Topic
- Business
- Book Title
- The Hero Trap: How to Win� in a Post-Purpose Market by Putting P
- ISBN
- 9780367242695
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge
- Item Height
- 234mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 156mm
- Subject
- Engineering & Technology, Marketing
- Item Weight
- 467g
- Number of Pages
- 282 Pages
About this product
Product Information
Most companies today are firmly on the social and environmental issues 'bandwagon', like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. Try to fly like a superman, and you will come down like a tin of soup. Market economists have long told us that we're driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men's health, Movember - and how you can empower people to do the same. Today's power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they're in charge of their own life and happiness. 'Who can you help me become?' is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780367242695
eBay Product ID (ePID)
8046544786
Product Key Features
Publication Name
The Hero Trap: How to Win in a Post-Purpose Market by Putting People in Charge
Format
Paperback
Language
English
Subject
Engineering & Technology, Marketing
Publication Year
2020
Type
Textbook
Number of Pages
282 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
467g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Charlies Chapters Ltd
Charles Sword
81 Balmoral Drive
SOUTHPORT
Merseyside
PR9 8QH
United Kingdom
krddf
Value added tax number:
- GB 920245361
Trade registration number:
- 06386895
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eBay item number:394314549296
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Item location:
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