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Primalbranding
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eBay item number:394437780841
Item specifics
- Condition
- Title
- Primalbranding: Create Zealots for Your Brand, Your Company, a...
- Book Title
- Primalbranding: Create Zealots for Your Brand, Your Company, a...
- ISBN
- 1451655312
- EAN
- 9781451655315
- Binding
- Paperback / softback
- Date of Publication
- 20110516
- Release Title
- Primalbranding: Create Zealots for Your Brand, Your Company, a...
- Artist
- Hanlon, Patrick
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2011
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Primalbranding: Create Belief Systems That Attract Communities
- Item Height
- 213mm
- Publisher
- Simon & Schuster
- Item Width
- 140mm
- Subject
- Business
- Item Weight
- 215g
- Number of Pages
- 272 Pages
About this product
Product Information
Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book. -Daniel H. Pink, author of When: The Scientific Secrets of Perfect Timing In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers, revealing the seven components that will help every company and marketer capture the public imagination-and seize a bigger slice of the pie. What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, and breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In Primalbranding, Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image, from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. Primalbranding presents a world of new possibilities for everyone trying to spark public appeal-and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.
Product Identifiers
Publisher
Simon & Schuster
ISBN-13
9781451655315
eBay Product ID (ePID)
114025706
Product Key Features
Publication Name
Primalbranding: Create Belief Systems That Attract Communities
Format
Paperback
Language
English
Subject
Business
Publication Year
2011
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Height
213mm
Item Width
140mm
Item Weight
215g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
Value added tax number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Trade registration number:
- 06437594
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:394437780841
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