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Usability Testing for Survey Research Geisen Romano Bergstrom Paperback
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- Buy it nowUsability Testing for Survey Research Geisen Romano Bergstrom Paperback
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Item specifics
- Condition
- BIC Subject Area 1
- Human-computer interaction [UYZ]
- BIC Subject Area 2
- Graphics programming [UML]
- BIC Subject Area 3
- Graphical & digital media applications [UG]
- ISBN
- 9780128036563
- Publication Year
- 2017
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Usability Testing for Survey Research
- Item Height
- 235mm
- Publisher
- Elsevier Science & Technology
- Item Width
- 191mm
- Subject
- Computer Science
- Item Weight
- 520g
- Number of Pages
- 250 Pages
About this product
Product Information
Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools.
Product Identifiers
Publisher
Elsevier Science & Technology
ISBN-13
9780128036563
eBay Product ID (ePID)
233097218
Product Key Features
Publication Name
Usability Testing for Survey Research
Format
Paperback
Language
English
Subject
Computer Science
Publication Year
2017
Type
Textbook
Number of Pages
250 Pages
Dimensions
Item Height
235mm
Item Width
191mm
Item Weight
520g
Additional Product Features
Country/Region of Manufacture
United States
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