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Art and Advertising by Joan Gibbons (English) Paperback Book
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- Buy it nowArt and Advertising by Joan Gibbons (English) Paperback Book
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Located in: Fairfield, Ohio, United States
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eBay item number:394849011028
Item specifics
- Condition
- ISBN-13
- 9781850435860
- Book Title
- Art and Advertising
- ISBN
- 9781850435860
- Publication Name
- Art and Advertising
- Item Length
- 8.3in
- Publisher
- I. B. Tauris & Company, The Limited
- Publication Year
- 2005
- Series
- Art and Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.4in
- Item Width
- 5.8in
- Item Weight
- 9 Oz
- Number of Pages
- 208 Pages
About this product
Product Information
Over the past twenty-five years the relationship between art and advertising has become increasingly varied and complex, with artists appropriating the billboards and neon displays of the ad world, and advertising strategies borrowing both the tactics and imagery of contemporary art. This wide-ranging book charts key points of contact, overlap and exchange between the two fields. Joan Gibbons looks at the work of a number of artists from Barbara Kruger, Les Levine and Victor Burgin though to Sylvie Fleurie and Swetlana Heger and at cutting edge advertising campaigns including Benson's Silk Cut, Benetton's Shock of Reality and US agency Wieden and Kennedy's work for Nike. She discusses too the various collaborations and crossovers between art and advertising: the work of artist, director and creative Tony Kaye; adman turned collector Charles Saatchi and the issues of celebrity and branding that surround him; and the endorsement of art by highly branded products such as Absolut Vodka, to show that art and advertising are more mutually enriching than ever.
Product Identifiers
Publisher
I. B. Tauris & Company, The Limited
ISBN-10
1850435863
ISBN-13
9781850435860
eBay Product ID (ePID)
47536767
Product Key Features
Publication Name
Art and Advertising
Format
Trade Paperback
Language
English
Publication Year
2005
Series
Art and Ser.
Type
Textbook
Number of Pages
208 Pages
Dimensions
Item Length
8.3in
Item Height
0.4in
Item Width
5.8in
Item Weight
9 Oz
Additional Product Features
Lc Classification Number
N72.I5
Table of Content
Acknowledgements * Introduction * Word Play * Art Invades and Appropriates * From Capitalist Realism to Surrealism (and back again) * Reality Bites: from the Abject to the Sublime * Tony Kaye: Both Sides Now * Wieden & Kennedy and Nike Advertising * Charles Saatchi and the young British artists * Celebrity: the Art of Branding and the Branding of Art * Conclusion * Bibliography Acknowledgements * Introduction * Word Play * Art Invades and Appropriates * From Capitalist Realism to Surrealism (and back again) * Reality Bites: from the Abject to the Sublime * Tony Kaye: Both Sides Now * Wieden & Kennedy and Nike Advertising * Charles Saatchi and the young British artists * Celebrity: the Art of Branding and the Branding of Art * Conclusion * Bibliography
Copyright Date
2005
Target Audience
Scholarly & Professional
Topic
Business Aspects, Popular Culture, Advertising & Promotion
Lccn
2005-282360
Dewey Decimal
701.03
Dewey Edition
22
Illustrated
Yes
Genre
Art, Business & Economics
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Premier Books LLC
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eBay item number:394849011028
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