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Consumer Behavior with DDB LifeStyle Study Data Disk-Delbert I H
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eBay item number:394892061047
Item specifics
- Condition
- Book Title
- Consumer Behavior with DDB LifeStyle Study Data Disk-Delbert I H
- ISBN
- 9780071288415
- EAN
- 9780071288415
- Publication Year
- 2009
- Type
- Textbook
- Format
- Mixed Media
- Language
- English
- Publication Name
- Consumer Behavior with Ddb Lifestyle Study Data Disk
- Item Height
- 229mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 203mm
- Subject
- Marketing
- Item Weight
- 1372g
- Number of Pages
- 778 Pages
About this product
Product Information
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780071288415
eBay Product ID (ePID)
90285396
Product Key Features
Publication Name
Consumer Behavior with Ddb Lifestyle Study Data Disk
Format
Mixed Media
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
778 Pages
Dimensions
Item Height
229mm
Item Width
203mm
Item Weight
1372g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Trade registration number:
- 03800600
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Seller assumes all responsibility for this listing.
eBay item number:394892061047
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Great book, and in very good condition.
3***3 (113)- Feedback left by buyer.
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Description good - received as stated, overall a good transaction
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Beautiful book thankyou
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