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You Don't Own Me: How Mattel v. MGA Entertainment Expo... by Orly Lobel Hardback
FREE US DELIVERY | ISBN: 0393254070 | Quality Books
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eBay item number:394997733717
Item specifics
- ISBN
- 0393254070
- EAN
- 9780393254075
- Publication Name
- N/A
- Type
- Hardback
- Release Title
- You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barb...
- Artist
- Orly Lobel
- Brand
- N/A
- Format
- books
- Colour
- N/A
- Book Title
- You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barb...
- Language
- English
- Publisher
- Norton & Company, Incorporated, W. W.
- Topic
- Intellectual Property / General, Dolls, Labor, Corporate & Business History, Law, Antiques & Collectibles, Business & Economics
About this product
Product Information
When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle. This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival--the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas--whether conceived during work hours or on their own time--Lobel's deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.
Product Identifiers
Publisher
Norton & Company, Incorporated, W. W.
ISBN-10
0393254070
ISBN-13
9780393254075
eBay Product ID (ePID)
234315957
Product Key Features
Language
English
Topic
Intellectual Property / General, Dolls, Labor, Corporate & Business History, Law, Antiques & Collectibles, Business & Economics
Dimensions
Item Length
0.9in
Item Height
0.1in
Item Weight
18.4 Oz
Item Width
0.7in
Additional Product Features
Book Title
You Don't Own Me : How Mattel V. Mga Entertainment Exposed Barbie's Dark Side
Lccn
2017-027183
Dewey Decimal
346.730482
Intended Audience
Trade
Lc Classification Number
Kf228.M485l63 2018
Copyright Date
2018
Publication Year
2017
Dewey Edition
23
Format
Hardcover
Reviews
It's a big, complicated story . . . [but] Lobel doesn't dumb the story down; she explains its complexities clearly and even elegantly. An outstanding business book., A thrill ride through backstabbing competition, business strategies, and the marketing of the American icon Barbie. Who knew intellectual property law could be such a page turner? An amazing story and a great read., Orly Lobel's gripping You Don't Own Me has all the ingredients of a great story: an upstart hero, an underdog that takes on a powerful top dog, and a string of unpredictable twists and turns that reveal how corporations and the courts determine who owns creative ideas. This is an important and insightful book that's sure to inspire a heated debate., With sparkling prose, deep research and well-reasoned arguments, Lobel tells the fascinating story behind Mattel and MGA's bitter battle for the future of the toy industry. She cleverly illustrates deep and thorny issues surrounding intellectual property law and competitive strategy while also telling a great story. You will learn a tremendous amount reading this book, and also have a lot of fun. This is a must-read for anyone interested in innovation, business strategy or business law., A fascinating, insightful, and accessible book with relevance for entrepreneurship and business in general, for copyright law and the legal profession as a whole, for individual success and the success of our economy. It is both pleasure reading and mandatory reading., Lobel's gripping You Don't Own Me has all the ingredients of a great story: an upstart hero, an underdog that takes on a powerful top dog, and a string of unpredictable twists and turns that reveal how corporations and the courts determine who owns creative ideas. This is an important and insightful book that's sure to inspire a heated debate., This book is a courtroom drama, a corporate expose, and a case study of cutthroat creativity. Orly Lobel deftly explains why ownership of ideas should belong to people, not companies., Colorful and dramatic. . . . Orly Lobel masterfully draws us in with rich details, urging us to consider the future of innovation and the many ways in which companies employ litigation to achieve market domination., Colorful and dramatic. . . . Orly Lobel masterfully draws us into her fantastic book, asking us to consider the many ways in which companies employ intellectual property doctrines to achieve market domination., Impressive . . . a thoroughly researched book that explains the legalese of patent, property, and copyright law in layman's terms while providing an entertaining narrative., Orly Lobel has written a fascinating, insightful, and accessible book with relevance for entrepreneurship and business in general, for copyright law and the legal profession as a whole, for individual success and the success of our economy. It is both pleasure reading and mandatory reading., In her crisp narrative, [Lobel] pauses to ponder Mattel's notorious litigiousness and Barbie's iconic history, which is illuminating and contains some eyebrow-raising factoids., Orly Lobel takes the legal campaign that Mattel, the producer of the iconic Barbie, waged against MGA, maker of the upstart Bratz, and spins it into a tale that manages both to fascinate and to illuminate how over-reliance on intellectual property law can damage, rather than aid, innovation.
Number of Pages
304 Pages
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Great price for such an iconic star!
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