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Product Strategy for High Technology Companies , McGrath, Michael
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Item specifics
- Condition
- ISBN
- 9780071362467
- Book Title
- Product Strategy for High Technology Companies
- Item Length
- 9.3in
- Publisher
- Mcgraw-Hill Education
- Publication Year
- 2000
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2in
- Features
- Revised
- Genre
- Technology & Engineering, Business & Economics
- Topic
- Marketing / General, Industrial Management, Technical & Manufacturing Industries & Trades, Strategic Planning
- Item Width
- 6.3in
- Item Weight
- 24.4 Oz
- Number of Pages
- 400 Pages
About this product
Product Information
One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071362460
ISBN-13
9780071362467
eBay Product ID (ePID)
1751957
Product Key Features
Book Title
Product Strategy for High Technology Companies
Format
Hardcover
Language
English
Features
Revised
Topic
Marketing / General, Industrial Management, Technical & Manufacturing Industries & Trades, Strategic Planning
Publication Year
2000
Genre
Technology & Engineering, Business & Economics
Number of Pages
400 Pages
Dimensions
Item Length
9.3in
Item Height
1.2in
Item Width
6.3in
Item Weight
24.4 Oz
Additional Product Features
Lc Classification Number
Hd30.28.M3837 2001
Edition Description
Revised Edition
Edition Number
2
Table of Content
Part I: Framework for Product Strategy. 1. Strategy Requires Vision. 2. Aligning Vision and Strategy. 3. Building the Foundation: Product Platform Strategy. 4. Defining the Offerings: Product Line Strategy. 5. Addressing Market Realities: the MPP Framework. 6. Successful Expansion Paths: The Leveraged Expansion Framework. Part II: Competitive Strategy. 7. Achieving Sustained Differentiation Using Vectors of Differentiation. 8. Product Pricing Strategy. 9. Taking Advantage of First-to-Market and Fast-Follower Strategies. 10. Thinking Globally About Product Strategy. 11. Understanding the Opportunities and Risks of Cannibalization. Part III: Growth Strategies. 12. Highways to Rapid Growth. 13. Growth Through Acquisitions. 14. Growth Through New Ventures. 15. Growth Through Innovation. Part IV: The Process of Product Strategy. 16. Strategic Balance and Portfolio Management. 17. Process Elements.
Copyright Date
2001
Lccn
00-055928
Dewey Decimal
658.4/012
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes
Item description from the seller
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eBay item number:394998887132
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