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Services Marketing: Text and Cases-Steve Baron, Kim Harris, Dr.

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Last updated on 20 Feb, 2024 11:05:07 GMTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Book Title
Services Marketing: Text and Cases-Steve Baron, Kim Harris, Dr.
ISBN
9780230520936
Publication Year
2008
Type
Textbook
Format
Paperback
Language
English
Publication Name
Services Marketing: Text and Cases
Item Height
246mm
Author
Kim Harris, Steve Baron, Toni Hilton
Publisher
Bloomsbury Publishing
Item Width
189mm
Subject
Marketing
Item Weight
741g
Number of Pages
376 Pages

About this product

Product Information

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Product Identifiers

Publisher
Bloomsbury Publishing
ISBN-13
9780230520936
eBay Product ID (ePID)
89707445

Product Key Features

Author
Kim Harris, Steve Baron, Toni Hilton
Publication Name
Services Marketing: Text and Cases
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2008
Type
Textbook
Number of Pages
376 Pages

Dimensions

Item Height
246mm
Item Width
189mm
Item Weight
741g

Additional Product Features

Title_Author
Steve Baron, Kim Harris, Toni Hilton
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
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Berkshire
RG30 1DZ
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Value added tax number:
  • GB 724498118
Trade registration number:
  • 03800600
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