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Proactive Companies: How to Anticipate Market Changes by L. Ara?jo (English) Har
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- Buy it nowProactive Companies: How to Anticipate Market Changes by L. Ara?jo (English) Har
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Located in: Fairfield, Ohio, United States
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eBay item number:395144467685
Item specifics
- Condition
- ISBN-13
- 9780230289222
- Book Title
- Proactive Companies
- ISBN
- 9780230289222
- Item Length
- 9.8in
- Publisher
- Palgrave Macmillan The Limited
- Publication Year
- 2012
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9in
- Genre
- Business & Economics
- Topic
- Leadership, Marketing / General, Personal Success, Strategic Planning, Free Enterprise, Organizational Development
- Item Width
- 6.4in
- Item Weight
- 19.1 Oz
- Number of Pages
- Xvi, 238 Pages
About this product
Product Information
Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
Product Identifiers
Publisher
Palgrave Macmillan The Limited
ISBN-10
0230289223
ISBN-13
9780230289222
eBay Product ID (ePID)
109026242
Product Key Features
Format
Hardcover
Language
English
Topic
Leadership, Marketing / General, Personal Success, Strategic Planning, Free Enterprise, Organizational Development
Publication Year
2012
Type
Textbook
Genre
Business & Economics
Number of Pages
Xvi, 238 Pages
Dimensions
Item Length
9.8in
Item Height
0.9in
Item Width
6.4in
Item Weight
19.1 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Hd30.28
Reviews
'This important book is a wake-up call to companies that are over-focused on the short run and in danger of losing in the long run. It is no longer sufficient to be market-driven as opposed to product-driven. Your company must proactively anticipate changes and create changes. Arajo and Gava show you how to do it.' - Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University, USA 'Professor Leonardo Arajo and Rogrio Gava provides us with a fascinating and flavourful work. They not only unveil a strategy (market proactiveness) to help overcome one of the companies' most intriguing questions (why are some of them more successful than others?), but also captivates us with superb text. They call our attention to a paradox: though widely known, proactiveness is not adopted. They suggest that the secret is to execute it. Supported by theory and actually grounded in organizational practices, the book helps us learn how the real world operates - and this is FDC's style. We are therefore proud of it and recommend you read it.' - Emerson de Almeida, Dean of Fundao Dom Cabral, Brazil 'In a clear and direct style, the book shows how proactive managers deal with innovation, risks and mistakes and how they should act to take advantage of opportunities in the present and to create the future. Based on rigorous research work, the authors demonstrate that proactive companies are more competitive because they are able to anticipate the market's expectations.' - C. Belini, Fiat President for Latin America 'We are all looking for gains, but we know that is essential to build today's results by paving tomorrow's routes. The model presented in this book is a very helpful tool in the search for a proactive anticipatory posture and to avoid being led by change. Leonardo and Rogrio show is that when we direct our efforts to that goal, we make ourselves capable of gaining the admiration of both market and customers, and therefore of perpetuating our company.' -Fbio Barbosa, Executive President of Abril S/A
Publication Name
Proactive Companies : How to Anticipate Market Changes
Table of Content
PART I Market Proactiveness: Anticipating Moment-Zero Action Tools and Models: Market Proactiveness' DNA PART II Organizing the Company for MP Future-Today Management Uncertainty Management Proactive Innovation Management Proactive Behavior Management PART III Building Market Proactiveness Strategy Offer Proactiveness Industry Proactiveness Customer Proactiveness Conclusion
Copyright Date
2012
Lccn
2012-406103
Dewey Decimal
658.406
Intended Audience
Scholarly & Professional
Series
Fundacao Dom Cabral (Fdc) Ser.
Dewey Edition
23
Illustrated
Yes
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