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Strategic Database Marketing: The Masterplan for Starting and .
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eBay item number:395177801881
Item specifics
- Condition
- Book Title
- Strategic Database Marketing: The Masterplan for Starting and .
- ISBN
- 9781557385512
- Publication Year
- 1994
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program
- Item Height
- 230mm
- Publisher
- Mcgraw-Hill Education
- Subject
- Computer Science, Marketing
- Item Weight
- 695g
- Number of Pages
- 300 Pages
About this product
Product Information
In his highly acclaimed book, The Complete Database Marketer, Arthur Hughes explained how to build a marketing database and use it to find new customers and maintain customer loyalty. Now, in Strategic Database Marketing, Hughes explains how to really make money with a database. For those who already know something about database marketing but want to discover how to turn a database into a profit center, Strategic Database Marketing is the bible. Among key topics are: a universal method for determining customer lifetime value and using it to evaluate proposed strategy options; regency, frequency, monetary analysis and its use in building sales from existing customers; profiling, modeling, surveying, testing and use of controls in marketing to customers, and prospects to build profits and reduce marketing costs; and why databases fail, and how to be sure that yours doesn't. As you turn the pages of this book, you will find yourself learning some practical, workable principles which you can use to build profitable relationships with customers that will boost your customer retention rate and increase sales and profits. Whether your interest is in packaged goods, communications, retailing, financial services, or any of a hundred other industries, you will find Strategic Database Marketing tremendously helpful in developing and testing your marketing strategy.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9781557385512
eBay Product ID (ePID)
90583587
Product Key Features
Publication Name
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based Marketing Program
Format
Hardcover
Language
English
Subject
Computer Science, Marketing
Publication Year
1994
Type
Textbook
Number of Pages
300 Pages
Dimensions
Item Height
230mm
Item Weight
695g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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- GB 724498118
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- 03800600
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eBay item number:395177801881
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