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Superconsumers
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£21.73 (approx EUR 25.35) Express Delivery to United States via eBay's Global Shipping Programme. See detailsfor postage
Located in: Park Toyal,, United Kingdom
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Estimated between Tue, 21 May and Thu, 30 May to 43230
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eBay item number:395236902362
Item specifics
- Condition
- Book Title
- Superconsumers: A Simple, Speedy, and Sustain- hardcover, Eddie Y
- Artist
- Yoon, Eddie
- ISBN
- 9781633692077
- Publication Year
- 2016
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Superconsumers: a Simple, Speedy, and Sustainable Path to Superior Growth
- Item Height
- 209mm
- Publisher
- Harvard Business Review Press
- Item Width
- 139mm
- Subject
- Marketing, Business
- Item Weight
- 354g
- Number of Pages
- 240 Pages
About this product
Product Information
Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product, or market; they pursue their passions with fervor; and they spend a lot of money in the process. They're superconsumers. Superconsumers are everywhere, and they span categories, countries, and age groups. There are superconsumers of sneakers, bacon, cars, wine, and sports memorabilia. There are even superconsumers of white bread and white socks. Although these fanatics are relatively small in number-they make up only about 10% of consumers-they can drive between 30% and 70% of sales. Simply put, they are the key to fast, simple, and sustainable growth. Eddie Yoon, a strategy consultant with over 15 years of experience, takes us into the minds of superconsumers of all kinds of brands. He reveals what makes these fanatics tick and why they spend so much more than other consumers. And, most important, he teaches readers how to use readily available data to identify their own superconsumers and then use this newfound knowledge to transform ordinary consumers into more profitable superconsumers. Rich with data, research, and case studies, Superconsumers takes an in-depth look at a lovable, unique, and utterly fascinating group of people. It's a practical guide for readers interested in tapping into new revenue streams, boosting sales, and transforming their companies.
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-13
9781633692077
eBay Product ID (ePID)
232626867
Product Key Features
Publication Name
Superconsumers: a Simple, Speedy, and Sustainable Path to Superior Growth
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2016
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Height
209mm
Item Width
139mm
Item Weight
354g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
London Bridge Books Limited
Damon Hastings
305 Regents Park Road
London
London
N3 1DP
United Kingdom
Value added tax number:
- GB 318 2868 81
Trade registration number:
- 09411058
I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:395236902362
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Item location:
Park Toyal,, United Kingdom
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| Postage and packaging | Import charges | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| £21.73 (approx EUR 25.35) | See import charges at checkout | United States | Express Delivery (International Priority Shipping) | Estimated between Tue, 21 May and Thu, 30 May to 43230 |
| Dispatch time |
|---|
| Will usually dispatch within 3 working days of receiving cleared payment. |
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|---|---|
| 14 days | Buyer pays for return postage |
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| Returns accepted |
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