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Global Perspectives on the Strategic Role of Marketing Information Systems by Jo
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- Buy it nowGlobal Perspectives on the Strategic Role of Marketing Information Systems by Jo
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eBay item number:395251998073
Item specifics
- Condition
- ISBN-13
- 9781668465929
- Book Title
- Global Perspectives on the Strategic Role of Marketing Informatio
- ISBN
- 9781668465929
- Publication Year
- 2023
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Global Perspectives on the Strategic Role of Marketing Information Systems
- Item Length
- 11in
- Publisher
- IGI Global
- Item Width
- 8.5in
- Number of Pages
- 320 Pages
About this product
Product Information
A level of decision making is concerned with deciding the organization's objectives, resources, and policies. A significant problem at this decision-making level is predicting the organization's future and its environment as well as matching the organization's characteristics to that environment. This process generally involves technology and knowledge from the market and clients. In the current era, the implementation of marketing information systems supported with AI techniques is crucial to being a unique opportunity to leverage marketing strategies with cutting-edge technologies. Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cutting-edge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians.
Product Identifiers
Publisher
IGI Global
ISBN-10
1668465922
ISBN-13
9781668465929
eBay Product ID (ePID)
24059007822
Product Key Features
Publication Name
Global Perspectives on the Strategic Role of Marketing Information Systems
Format
Trade Paperback
Language
English
Publication Year
2023
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Length
11in
Item Width
8.5in
Additional Product Features
Lc Classification Number
Hf5415.13.G546 2023
Target Audience
Scholarly & Professional
Topic
Marketing / General, Management Information Systems, Commerce, Sales & Selling / General
Lccn
2022-061134
Dewey Decimal
658.8
Dewey Edition
23/Eng/20221222
Genre
Computers, Business & Economics
Item description from the seller
Business seller information
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
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eBay item number:395251998073
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Fairfield, Ohio, United States
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