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Marketing Communications by John Egan Hardcover Book
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Located in: Calgary, Alberta, Canada
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Estimated between Sat, 22 Jun and Mon, 1 Jul to 43230
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eBay item number:395311240843
Item specifics
- Condition
- ISBN-13
- 9781529781205
- Book Title
- Marketing Communications
- ISBN
- 9781529781205
- Subject Area
- Business & Economics
- Publication Name
- Marketing Communications
- Item Length
- 9.7 in
- Publisher
- SAGE Publications, The Limited
- Subject
- Marketing / General
- Publication Year
- 2023
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Width
- 7.4 in
- Item Weight
- 40.1 Oz
- Number of Pages
- 432 Pages
About this product
Product Information
An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.
Product Identifiers
Publisher
SAGE Publications, The Limited
ISBN-10
1529781205
ISBN-13
9781529781205
eBay Product ID (ePID)
27057256748
Product Key Features
Publication Name
Marketing Communications
Format
Hardcover
Language
English
Subject
Marketing / General
Publication Year
2023
Type
Textbook
Subject Area
Business & Economics
Number of Pages
432 Pages
Dimensions
Item Length
9.7 in
Item Width
7.4 in
Item Weight
40.1 Oz
Additional Product Features
Edition Number
4
LCCN
2022-936332
Intended Audience
College Audience
Lc Classification Number
Hf5415.123.E4 2023
Table of Content
Essentials of Marketing CommunicationsMarketing Communications: Past and PresentMarketing Communications TheoryBuying BehaviourBrand CommunicationsManaging Campaigns, Media Planning and ResearchMarketing Communications Strategy and PlanningUnderstanding Marketing ResearchCampaign Tactics and ManagementCampaign Media and Media PlanningMarketing Communications Mix and Omni-ChannelsAdvertisingThe Internet and the Growth of Digital MarketingSocial MediaSales PromotionPublic Relations and Corporate CommunicationsSponsorship & Product PlacementPersonal Selling, Point of Sale, Supportive Communications and Direct MarketingEmployer/Employee Branding and Internal CommunicationsMarketing Channels and Business-to-Business CommunicationsIndustry and Ethics in a Global ContextGlobal Marketing CommunicationsEthical Marketing and the Regulatory EnvironmentThe Communications Industry
Copyright Date
2023
Dewey Decimal
658.8
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Business seller information
Premier Books LLC
David Taylor
26C Trolley Sq
19806-3356 Wilmington, DE
United States
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Seller assumes all responsibility for this listing.
eBay item number:395311240843
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Free postage | United States | Economy Shipping | Estimated between Sat, 22 Jun and Mon, 1 Jul to 43230 |
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30 days | Money back | Buyer pays for return postage |
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This was the best book delivery I’ve ever received because the special packaging was so carefully done that the book arrived in pristine condition. This was a book from a series I collect because of their minimalist covers, thus any marks or scratches from packaging and shipping is always a risk. So I was pleasantly surprised to have such a good experience. I would definitely buy again from this highly conscientious seller!
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