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The Strategy and Tactics of Pricing by Thomas T. Nagle, John E. Hogan HC/DJ 2006
US $4.00
ApproximatelyEUR 3.42
Condition:
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections.
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Collection:
Free collection in person from Woburn, Massachusetts, United States.
Postage:
US $4.40 (approx EUR 3.77) USPS Media MailTM.
Located in: Woburn, Massachusetts, United States
Delivery:
Estimated between Thu, 4 Sep and Wed, 10 Sep
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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eBay item number:395365637116
Item specifics
- Condition
- ISBN
- 9780131856776
About this product
Product Information
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
Product Identifiers
Publisher
Routledge
ISBN-10
0131856774
ISBN-13
9780131856776
eBay Product ID (ePID)
46592511
Product Key Features
Number of Pages
368 Pages
Publication Name
Strategy and Tactics of Pricing : a Guide to Growing more Profitably
Language
English
Subject
Purchasing & Buying, Decision-Making & Problem Solving
Publication Year
2005
Type
Textbook
Subject Area
Education, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
21 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Edition Number
4
LCCN
2005-028572
Reviews
"The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability." Scott Heekin-Canedy President and General Manager The New York Times "…a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results." Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley "Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers." Keith Bradley, President Ingram Micro, North America "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights." Philip Kotler Northwestern University "For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals." Eric Mitchell, President The Professional Pricing Society, "The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability." Scott Heekin-Canedy President and General Manager The New York Times "...a roadmap to profitable growth, this book helps you put the theories into practice and deliver measurable results." Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley "Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers." Keith Bradley, President Ingram Micro, North America "Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights." Philip Kotler Northwestern University "For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals." Eric Mitchell, President The Professional Pricing Society, ""The concepts espoused in this book taught us to focus on how we deliver superior value to our customers, and thereby enabled pricing strategies that have driven both our growth and profitability."" Scott Heekin-Canedy President and General Manager The New York Times .."."a roadmap to profitable growth, this book helps you put the theories into" "practice and deliver measurable results."" Mark A. Kopelman Vice President, Strategy and Marketing RR Donnelley ""Concepts described in this book were instrumental in helping us align our offerings with the value they provide to our customers."" Keith Bradley, President Ingram Micro, North America ""Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas and insights."" Philip Kotler Northwestern University ""For nearly two decades, this book has been the most influential and highly regarded reference among pricing professionals."" Eric Mitchell, President The Professional Pricing Society
Target Audience
College Audience
Illustrated
Yes
Edition Description
Revised Edition,New Edition
Lc Classification Number
Hf5416.5.N34 2006
Table of Content
Chapter 1 Tactical Pricing Chapter 2 Pricing Strategy Chapter 3 Value Creation Chapter 4 Price Structure Chapter 5 Price and Value Communication Chapter 6 Pricing Policy Chapter 7 Price Level Chapter 8 Costs C hapter 9 Financial Analysis Chapter 10 Competition Chapter 11 Channels of Distribution Chapter 12 Pricing Over the Product Life Cycle Chapter 13 Price and Value Measurement Chapter 14 Ethics and the Law
Item description from the seller
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- c***c (1672)- Feedback left by buyer.Past monthVerified purchaseThe book arrived in great shape. As described. The condition and quality was excellent. The vendor packaged and shipped quickly. I am very happy with my purchase. Thank you!
- r***d (767)- Feedback left by buyer.Past monthVerified purchaseExactly as described, fast post, thanks!
- a***- (481)- Feedback left by buyer.Past monthVerified purchaseGreat transaction. Thanks!
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