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BrandDigital: Simple Ways Top Brand..., Allen P. Adamso

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£6.49

ApproximatelyEUR 7.69

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worldofbooks08 (9612118)
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eBay item number:395370622251

Item specifics

Condition: Very Good: A book that has been read and does not look new, but is in excellent condition. No ... Very Good: A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

Title: BrandDigital: Simple Ways Top Brands Succeed in the Digital Wo...

Book Title: BrandDigital: Simple Ways Top Brands Succeed in the Digital Wo...

ISBN: 0230606040

EAN: 9780230606043

Binding: Hardback

Genre: Business & management

Height: 30.48

Length: 236.22

Width: 160.02

Release Title: BrandDigital: Simple Ways Top Brands Succeed in the Digital Wo...

Artist: Allen P. Adamson

Brand: N/A

Colour: N/A

Publication Year: 2008

Type: Textbook

Format: Hardcover

Language: English

Publication Name: Branddigital: Simple Ways Top Brands Succeed in the Digital World

Item Height: 241mm

Author: Allen P. Adamson

Publisher: Palgrave Macmillan

Item Width: 161mm

Subject: Management, Business

Item Weight: 492g

Number of Pages: 288 Pages

About this product

Product Information

Since the publication of his bestselling book BrandSimple, advertising expert Allen Adamson has devoted his research to the cutting edge of digital technology and its intersections with brand marketing. This timely book discusses how global digital acceleration has the social networking and customer-based brand promotion of websites such as Google, YouTube, Craigslist, Wikipedia, Facebook, and MySpace. Adamson explains how to harness the multiple functions of new technologies such as the Blackberry and iPhone, and discusses the impact of rapid globalization on the digital-age brand as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. Citing specific case studies of successful branding through social networking, digital word-of-mouth, consumer-generated ideas, and green branding, The Digital Brand offers a comprehensive assessment of the future's marketing landscape.

Product Identifiers

Publisher

Palgrave Macmillan

ISBN-13

9780230606043

eBay Product ID (ePID)

90278481

Product Key Features

Author

Allen P. Adamson

Publication Name

Branddigital: Simple Ways Top Brands Succeed in the Digital World

Format

Hardcover

Language

English

Subject

Management, Business

Publication Year

2008

Type

Textbook

Number of Pages

288 Pages

Dimensions

Item Height

241mm

Item Width

161mm

Item Weight

492g

Additional Product Features

Title_Author

Allen P. Adamson

Country/Region of Manufacture

United Kingdom

Item description from the seller

Business seller information

WORLD OF BOOKS LIMITED

Debbie Nicholl

Mulberry House

Woods Way

Goring-by-sea

West Sussex

BN12 4QY

United Kingdom

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:liamEmoc.skoobfodlrow@yabe

Value added tax number:

DE 281042328
EL 996857788
ES N8267548I
FR 27823676960
GB 922696893
IT 00185819992

Trade registration number:

06437594

I certify that all my selling activities will comply with all EU laws and regulations.

CRN Number:

06437594

Seller assumes all responsibility for this listing.

eBay item number:395370622251

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Item doesn't post to United States

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perfect .. many thanks .. Brian

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No EFFING stock - AGAIN - why bother

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Very prompt delivery. A good, clean book in great condition. Thank-you. Highly recommended seller.

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BrandDigital: Simple Ways Top Brand..., Allen P. Adamso

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Item specifics

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Item description from the seller

Business seller information

Postage and packaging

Returns policy

Payment details

World of Books Ltd

Detailed seller ratings

Average for the last 12 months

Seller Feedback (12,793,172)

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