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Timo Kasper Sara Melkko Tomi T. Ahonen 3G Marketing (Hardback)
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eBay item number:395390811022
Item specifics
- Condition
- Publication Name
- 3G Marketing
- Title
- 3G Marketing
- EAN
- 9780470851005
- ISBN
- 9780470851005
- Release Date
- 07/02/2004
- Release Year
- 2004
- Country/Region of Manufacture
- US
- Subtitle
- Communities and Strategic Partnerships
- Book Title
- 3 g Marketing : Communities and Strategic Partnerships
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.3 in
- Publication Year
- 2004
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.9 in
- Genre
- Technology & Engineering, Business & Economics
- Topic
- Mobile & Wireless Communications, Marketing / General, Telecommunications
- Item Weight
- 22.4 Oz
- Item Width
- 6.2 in
- Number of Pages
- 288 Pages
About this product
Product Information
Next generation wireless is not about technology, it is all about marketing....What is the service offering rather than the features of the latest handset? Who are the customers and which are the most profitable? How do you identify and market to communities? How do you tariff for profit? If you need to know the answers and more, you really need to read this book.In the 1990s mobile operators underutilized marketing and only focused on rapid expansion of capacity and connecting new subscribers. Today, with the mobile services industry more mature and competitive, the authors unveil how more modern marketing is needed for success both in market share and profitability.3G Marketing explains the role of early adopters, communities, reachability, brands, portals, and handsets to 3G success. It shows how success in 3G is dependent on successfully building strategic partnerships by covering issues from market intelligence to sales channel support.Aimed at the non-technical person, this authoritative resource gives clear and practical advice on how to use modern marketing methods to promote and sell mobile services. It provides a perfect and invaluable introduction for anybody entering mobile telecoms or companies faced with the need to partner with operators as crucially, it explains how services and applications can be brought to the market in the fiercely competitive 3G marketplace.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470851007
ISBN-13
9780470851005
eBay Product ID (ePID)
4594206
Product Key Features
Book Title
3 g Marketing : Communities and Strategic Partnerships
Number of Pages
288 Pages
Language
English
Publication Year
2004
Topic
Mobile & Wireless Communications, Marketing / General, Telecommunications
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.9 in
Item Weight
22.4 Oz
Item Length
9.3 in
Item Width
6.2 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Lccn
2004-011077
Dewey Decimal
384.5/3/0688
Lc Classification Number
Hf5410
Copyright Date
2004
Item description from the seller
Business seller information
Rarewaves-USA
Kathryn Searle
10100 W Sample Rd
Ste 101
33065 Coral Springs, FL
United States
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eBay item number:395390811022
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The book was “as described” in “new”condition and was shipped undamaged (thanks to USPS) even-though it did not have cardboard inside envelope to keep it safe from bending. Shipping was very SLOW. Otherwise, pleased.
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