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Masaaki (Mike) Kotabe Kristiaan Helsen Global Marketing Management (Paperback)
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eBay item number:395390814598
Item specifics
- Condition
- Book Title
- Global Marketing Management
- Title
- Global Marketing Management
- EAN
- 9781119888765
- ISBN
- 9781119888765
- Release Date
- 10/27/2022
- Release Year
- 2022
- Country/Region of Manufacture
- US
- Genre
- Business & Finance
- Subject Area
- Business & Economics
- Publication Name
- Global Marketing Management
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.9 in
- Subject
- Commerce, Sales & Selling / General
- Publication Year
- 2022
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.3 in
- Item Weight
- 48.1 Oz
- Item Width
- 8 in
- Number of Pages
- 800 Pages
About this product
Product Information
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management , a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today's economy and an insightful exploration of the future of marketing to an international audience. You'll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today's global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
111988876x
ISBN-13
9781119888765
eBay Product ID (ePID)
2328300522
Product Key Features
Number of Pages
800 Pages
Language
English
Publication Name
Global Marketing Management
Publication Year
2022
Subject
Commerce, Sales & Selling / General
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.3 in
Item Weight
48.1 Oz
Item Length
9.9 in
Item Width
8 in
Additional Product Features
Edition Number
9
Intended Audience
College Audience
LCCN
2022-034918
Dewey Edition
23
Dewey Decimal
658.8/4
Lc Classification Number
Hf1416.K68 2023
Copyright Date
2023
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