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Social Media Analytics Strategy: Using Data to Optimize Business Performance, Go
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Located in: Rogersville, Missouri, United States
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eBay item number:404650025914
Item specifics
- Condition
- ISBN
- 9781484231012
- Book Title
- Social Media Analytics Strategy : Using Data to Optimize Business Performance
- Item Length
- 9.3 in
- Publisher
- Apress L. P.
- Publication Year
- 2017
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Genre
- Computers, Business & Economics
- Topic
- Industries / Computers & Information Technology, Web / Social Media, E-Commerce / Online Trading, E-Commerce / Internet Marketing
- Item Width
- 6.1 in
- Item Weight
- 17.6 Oz
- Number of Pages
- Xvi, 306 Pages
About this product
Product Information
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You'll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing
Product Identifiers
Publisher
Apress L. P.
ISBN-10
1484231015
ISBN-13
9781484231012
eBay Product ID (ePID)
240025855
Product Key Features
Book Title
Social Media Analytics Strategy : Using Data to Optimize Business Performance
Format
Trade Paperback
Language
English
Topic
Industries / Computers & Information Technology, Web / Social Media, E-Commerce / Online Trading, E-Commerce / Internet Marketing
Publication Year
2017
Illustrator
Yes
Genre
Computers, Business & Economics
Number of Pages
Xvi, 306 Pages
Dimensions
Item Length
9.3 in
Item Width
6.1 in
Item Weight
17.6 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Qa76.9.Q36
Table of Content
Part I: Data.- Chapter 1: Social Media Data.- Chapter 2: From Data to Insights.- Chapter 3: Luis Madureira.- Part II: Defining Analytics in Social Media and Types of Analytics Tools.- Chapter 4: Analytics in Social Media.- Chapter 5: Dedicated vs. Hybrid Tools.- Chapter 6: Alexander and Frederik Peiniger.- Part III: Differences of Social Media Networks.- Chapter 7: Social Network Landscape.- Chapter 8: Tam Su.- Part IV: The Analytics Process.- Chapter 9: The Analytics Process.- Chapter 10: Armando Terribili.- Part V: Metrics, Dashboards, and Reports.- Chapter 11: Metrics.- Chapter 12: Dashboards.- Chapter 13: Reports.- Chapter 14: Milan Veverka.- Part VI: Strategy and Tactics.- Chapter 15: Strategy.- Chapter 16: Tactics.- Chapter 17: Michael Wu.- Part VII: The Future.- Chapter 18: Prescriptive Analytics.- Chapter 19: The Future of Social Media Analytics.-
Copyright Date
2017
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:404650025914
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Item location:
Rogersville, Missouri, United States
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| Postage and packaging | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $4.87 (approx EUR 4.56) | United States | Economy P&P (USPS Media MailTM) | Estimated between Sat, 22 Jun and Thu, 27 Jun to 43230 |
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