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Process-Based Strategic Planning, Hardcover by Grunig, Rudolf; Kuhn, Richard;... - Picture 1 of 1
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Process-Based Strategic Planning, Hardcover by Grunig, Rudolf; Kuhn, Richard;...

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eBay item number:404944924517
Last updated on 28 May, 2024 16:35:10 BSTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Book Title
Process-Based Strategic Planning
ISBN
9783642167140
Publication Year
2010
Type
Textbook
Format
Hardcover
Subject Area
Organizational Sociology
Language
English
Publication Name
Process-Based Strategic Planning
Item Height
235mm
Author
Rudolf Grunig, Richard Kuhn
Publisher
Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
Item Width
155mm
Item Weight
740g
Number of Pages
358 Pages

About this product

Product Information

A completely revised and updated version of this book was published in 2015 under the title The Strategy Planning Process . A company's strategies define its future direction, specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of market offers and of resources. Developing future strategies is an important and complex task, which is the core issue in this book. After a short introduction to strategic planning, a heuristic process for determining future strategies is presented. This process is divided into eight steps, and for each of these steps, detailed recommendations for problem-solving are provided and illustrated through many concrete examples. The new edition is improved.

Product Identifiers

Publisher
Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
ISBN-13
9783642167140
eBay Product ID (ePID)
97820049

Product Key Features

Subject Area
Organizational Sociology
Author
Rudolf Grunig, Richard Kuhn
Publication Name
Process-Based Strategic Planning
Format
Hardcover
Language
English
Publication Year
2010
Type
Textbook
Number of Pages
358 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Item Weight
740g

Additional Product Features

Title_Author
Richard Kuhn, Rudolf Grunig
Country/Region of Manufacture
Germany

Item description from the seller

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Far Corner Europe Limited
Barbara Blake
19-20 Bourne Court
Southend Road
Woodford Green
Essex
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United Kingdom
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Value added tax number:
  • GB 307932304
Trade registration number:
  • 10691061
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