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Essentials of Marketing by Kelly Page, Chris Fill, Paul Baines (Paperback, 2013)

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Good
Ended: 12 May, 2024 14:02:27 BST
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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
ISBN
9780199646500
Publication Year
2012
Type
Textbook
Format
Paperback
Language
English
Publication Name
Essentials of Marketing
Item Height
246mm
Author
Kelly Page, Chris Fill, Paul Baines
Publisher
Oxford University Press
Item Width
190mm
Subject
Business, Economy & Industry, Marketing, Business
Item Weight
827g
Number of Pages
440 Pages

About this product

Product Information

Do your students need a fresh and concise introduction to marketing? Essentials of Marketing has arrived! This is the must have textbook for students looking to shine and excel in their marketing studies and future careers. Packed full of exciting and meaningful cases from organizations such as IKEA, FourSquare, Groupon and WOMAD, students are encouraged to think critically and consider how they would tackle the real marketing challenges and issues encountered by professionals on a daily basis. Covering the latest trends and developments in marketing, including social media and mobile marketing, students are given the opportunity to go beyond classical marketing theories and explore the latest cutting edge perspectives. Lecturers and students are provided with truly innovative online resources which are carefully integrated with the textbook.

Product Identifiers

Publisher
Oxford University Press
ISBN-10
0199646503
ISBN-13
9780199646500
eBay Product ID (ePID)
129308778

Product Key Features

Author
Kelly Page, Chris Fill, Paul Baines
Publication Name
Essentials of Marketing
Format
Paperback
Language
English
Subject
Business, Economy & Industry, Marketing, Business
Publication Year
2012
Type
Textbook
Number of Pages
440 Pages

Dimensions

Item Height
246mm
Item Width
190mm
Weight
827g
Height
246mm
Width
190mm
Item Weight
827g

Additional Product Features

Title_Author
Paul Baines, Chris Fill, Kelly Page
Spine
18mm
Genre
Business, Accounting & Vocational: Textbooks & Study Guides
Country/Region of Manufacture
United Kingdom

Item description from the seller

richards_1815

richards_1815

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Registered as a private seller
Thereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.

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