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Bobby Hundreds This is Not a T-Shirt (Paperback)

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Publication Name
This is Not a T-Shirt
Title
This is Not a T-Shirt
Subtitle
A Brand, a Culture, a Community - a Life in Streetwear
EAN
9781250619655
ISBN
9781250619655
Release Year
2020
Release Date
08/03/2020
Country/Region of Manufacture
US
Book Title
This Is Not a T-Shirt : a Brand, a Culture, a Community--A Life in Streetwear
Item Length
8.2in
Publisher
Picador
Publication Year
2020
Format
Trade Paperback
Language
English
Item Height
1in
Author
Bobby Hundreds
Genre
Biography & Autobiography, Business & Economics, Référence
Topic
Consumer Guides, Marketing / General, New Business Enterprises, Business
Item Width
6.4in
Item Weight
11.6 Oz
Number of Pages
352 Pages

About this product

Product Information

Bobby Kim, a.k.a. Bobby Hundreds, is the creative force behind The Hundreds, one of the early, defining streetwear brands, and one of the few to survive intact as it went mainstream. In This Is Not a T-Shirt, he tells the story of the brand and the industry he helped create. With stories about growing up as a minority, as a skate punk, as an artist, he reminds us that The Hundreds was started by outsiders, and that despite its global success, this is a culture carried by radicals, renegades, and black sheep. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and of what it takes to build a real community. Book jacket.

Product Identifiers

Publisher
Picador
ISBN-10
1250619653
ISBN-13
9781250619655
eBay Product ID (ePID)
3038798387

Product Key Features

Book Title
This Is Not a T-Shirt : a Brand, a Culture, a Community--A Life in Streetwear
Author
Bobby Hundreds
Format
Trade Paperback
Language
English
Topic
Consumer Guides, Marketing / General, New Business Enterprises, Business
Publication Year
2020
Genre
Biography & Autobiography, Business & Economics, Référence
Number of Pages
352 Pages

Dimensions

Item Length
8.2in
Item Height
1in
Item Width
6.4in
Item Weight
11.6 Oz

Additional Product Features

Lc Classification Number
Hd9940.U6
Reviews
"A comprehensive snapshot of [streetwear] culture before the Internet changed everything." -- Tyler Watamanuk, GQ "At turns poignant and laugh-out-loud funny, [ This is Not a T-Shirt is] sprinkled liberally with both business aphorisms . . . and observational humor . . . enjoyable even if you''re not familiar with the brand." -- Adam Tschorn, Los Angeles Times "Bobby is the embodiment of the type of hustle that streetwear was built on. In This is Not a T-Shirt , he maps out how to start a brand and blow it up while maintaining a core community--it''s like a streetwear bible slash history book." -- Ronnie Fieg, founder of KITH " This is Not a T-Shirt tracks the history of surf and skate culture and their relationship to streetwear--from the Zephyr skate team of the 1970s to brands like Stüssy, Supreme, BAPE, and, of course, The Hundreds, which has managed to stay relevant for more than fifteen years in a fickle market. This book is an insider''s guide to the prevailing trends in youth culture of the last few decades that highlights the importance of self-discipline and self-confidence; the same traits that made me fall in love with skateboarding at a young age." --Tony Hawk " This Is Not a T-Shirt is a story about the power of culture, the power of community, and the power of values and beliefs to shape and influence identity in ways that we sometimes overlook. It helps us understand both Bobby Hundreds and how streetwear has changed the way we think about ourselves and each other." --DeRay Mckesson "With This is Not a T-Shirt Bobby Hundreds has proven that he''s not just an incredible designer, but a literary force as well. The book is smart, funny, and gives some real insight into the ever-changing, ever-elusive Streetwear game. It''s a great reminder that art exists in many different forms and that a kid with a dream can be unstoppable." --Lena Waithe, creator of The Chi "Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he''s great at bringing people together. He''s also crazy dedicated to his work and has the laser-focused attention to detail needed to not only build an everlasting globally relevant brand, but any successful business." --Gary Vaynerchuk, author of #AskGaryVee "Building a brand is about identifying and fulfilling a need in a way that no one else can. It takes vision, dedication, and attention to detail. The Hundreds is a prime example of what it looks like when you''ve combined all these elements along with tapping into a culture and community. This is Not a T-Shirt guides you through methods and tools you can apply to get you one step closer to fulfilling your dream." --Jessica Alba, founder of The Honest Company "Bobby Hundreds is an encyclopedia of American pop culture, from breakfast cereals and Saturday morning cartoons to hardcore, punk, and hip-hop. He''s packed all of his cultural insights into This is Not a T-Shirt , a book about turning your hobbies into your passions, which he''s done his entire life. Also, we went to high school together, he was way cooler than me then, and now he''s written a book before I have, and that''s extremely annoying." --Alan Yang, co-creator of Master of None "For anyone who wants to understand the explosive streetwear phenomenon disrupting the fashion business, as well as the community-driven engagement that lies at its core, Bobby Hundreds'' This is Not A T-Shirt is an excellent place to start. One part entrepreneurship guide, one part fashion education and one part branding manual, Bobby tells fascinating stories and offers lessons that can be applied to anyone building a modern business anywhere. A must read." --Imran Amed, The Business of Fashion, "A comprehensive snapshot of [streetwear] culture before the Internet changed everything." -- Tyler Watamanuk, GQ "At turns poignant and laugh-out-loud funny, [This is Not a T-Shirt is] sprinkled liberally with both business aphorisms . . . and observational humor . . . enjoyable even if you're not familiar with the brand." -- Adam Tschorn, Los Angeles Times "Bobby is the embodiment of the type of hustle that streetwear was built on. In This is Not a T-Shirt , he maps out how to start a brand and blow it up while maintaining a core community--it's like a streetwear bible slash history book." -- Ronnie Fieg, founder of KITH " This is Not a T-Shirt tracks the history of surf and skate culture and their relationship to streetwear--from the Zephyr skate team of the 1970s to brands like Stüssy, Supreme, BAPE, and, of course, The Hundreds, which has managed to stay relevant for more than fifteen years in a fickle market. This book is an insider's guide to the prevailing trends in youth culture of the last few decades that highlights the importance of self-discipline and self-confidence; the same traits that made me fall in love with skateboarding at a young age." --Tony Hawk " This Is Not a T-Shirt is a story about the power of culture, the power of community, and the power of values and beliefs to shape and influence identity in ways that we sometimes overlook. It helps us understand both Bobby Hundreds and how streetwear has changed the way we think about ourselves and each other." --DeRay Mckesson "With This is Not a T-Shirt Bobby Hundreds has proven that he's not just an incredible designer, but a literary force as well. The book is smart, funny, and gives some real insight into the ever-changing, ever-elusive Streetwear game. It's a great reminder that art exists in many different forms and that a kid with a dream can be unstoppable." --Lena Waithe, creator of The Chi "Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he's great at bringing people together. He's also crazy dedicated to his work and has the laser-focused attention to detail needed to not only build an everlasting globally relevant brand, but any successful business." --Gary Vaynerchuk, author of #AskGaryVee "Building a brand is about identifying and fulfilling a need in a way that no one else can. It takes vision, dedication, and attention to detail. The Hundreds is a prime example of what it looks like when you've combined all these elements along with tapping into a culture and community. This is Not a T-Shirt guides you through methods and tools you can apply to get you one step closer to fulfilling your dream." --Jessica Alba, founder of The Honest Company "Bobby Hundreds is an encyclopedia of American pop culture, from breakfast cereals and Saturday morning cartoons to hardcore, punk, and hip-hop. He's packed all of his cultural insights into This is Not a T-Shirt , a book about turning your hobbies into your passions, which he's done his entire life. Also, we went to high school together, he was way cooler than me then, and now he's written a book before I have, and that's extremely annoying." --Alan Yang, co-creator of Master of None "For anyone who wants to understand the explosive streetwear phenomenon disrupting the fashion business, as well as the community-driven engagement that lies at its core, Bobby Hundreds' This is Not A T-Shirt is an excellent place to start. One part entrepreneurship guide, one part fashion education and one part branding manual, Bobby tells fascinating stories and offers lessons that can be applied to anyone building a modern business anywhere. A must read." --Imran Amed, The Business of Fashion, "Bobby is the embodiment of the type of hustle that streetwear was built on. In This is Not a T-Shirt , he maps out how to start a brand and blow it up while maintaining a core community--it's like a streetwear bible slash history book." -- Ronnie Fieg, founder of KITH " This is Not a T-Shirt tracks the history of surf and skate culture and their relationship to streetwear--from the Zephyr skate team of the 1970s to brands like Stüssy, Supreme, BAPE, and, of course, The Hundreds, which has managed to stay relevant for more than fifteen years in a fickle market. This book is an insider's guide to the prevailing trends in youth culture of the last few decades that highlights the importance of self-discipline and self-confidence; the same traits that made me fall in love with skateboarding at a young age." --Tony Hawk " This Is Not a T-Shirt is a story about the power of culture, the power of community, and the power of values and beliefs to shape and influence identity in ways that we sometimes overlook. It helps us understand both Bobby Hundreds and how streetwear has changed the way we think about ourselves and each other." --DeRay Mckesson "With This is Not a T-Shirt Bobby Hundreds has proven that he's not just an incredible designer, but a literary force as well. The book is smart, funny, and gives some real insight into the ever-changing, ever-elusive Streetwear game. It's a great reminder that art exists in many different forms and that a kid with a dream can be unstoppable." --Lena Waithe, creator of The Chi "Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he's great at bringing people together. He's also crazy dedicated to his work and has the laser-focused attention to detail needed to not only build an everlasting globally relevant brand, but any successful business." --Gary Vaynerchuk, author of #AskGaryVee "Building a brand is about identifying and fulfilling a need in a way that no one else can. It takes vision, dedication, and attention to detail. The Hundreds is a prime example of what it looks like when you've combined all these elements along with tapping into a culture and community. This is Not a T-Shirt guides you through methods and tools you can apply to get you one step closer to fulfilling your dream." --Jessica Alba, founder of The Honest Company "Bobby Hundreds is an encyclopedia of American pop culture, from breakfast cereals and Saturday morning cartoons to hardcore, punk, and hip-hop. He's packed all of his cultural insights into This is Not a T-Shirt , a book about turning your hobbies into your passions, which he's done his entire life. Also, we went to high school together, he was way cooler than me then, and now he's written a book before I have, and that's extremely annoying." --Alan Yang, co-creator of Master of None "For anyone who wants to understand the explosive streetwear phenomenon disrupting the fashion business, as well as the community-driven engagement that lies at its core, Bobby Hundreds' This is Not A T-Shirt is an excellent place to start. One part entrepreneurship guide, one part fashion education and one part branding manual, Bobby tells fascinating stories and offers lessons that can be applied to anyone building a modern business anywhere. A must read." --Imran Amed, The Business of Fashion, "A comprehensive snapshot of [streetwear] culture before the Internet changed everything." -- Tyler Watamanuk, GQ "At turns poignant and laugh-out-loud funny, [ This is Not a T-Shirt is] sprinkled liberally with both business aphorisms . . . and observational humor . . . enjoyable even if you're not familiar with the brand." -- Adam Tschorn, Los Angeles Times "Bobby is the embodiment of the type of hustle that streetwear was built on. In This is Not a T-Shirt , he maps out how to start a brand and blow it up while maintaining a core community--it's like a streetwear bible slash history book." -- Ronnie Fieg, founder of KITH " This is Not a T-Shirt tracks the history of surf and skate culture and their relationship to streetwear--from the Zephyr skate team of the 1970s to brands like Stüssy, Supreme, BAPE, and, of course, The Hundreds, which has managed to stay relevant for more than fifteen years in a fickle market. This book is an insider's guide to the prevailing trends in youth culture of the last few decades that highlights the importance of self-discipline and self-confidence; the same traits that made me fall in love with skateboarding at a young age." --Tony Hawk " This Is Not a T-Shirt is a story about the power of culture, the power of community, and the power of values and beliefs to shape and influence identity in ways that we sometimes overlook. It helps us understand both Bobby Hundreds and how streetwear has changed the way we think about ourselves and each other." --DeRay Mckesson "With This is Not a T-Shirt Bobby Hundreds has proven that he's not just an incredible designer, but a literary force as well. The book is smart, funny, and gives some real insight into the ever-changing, ever-elusive Streetwear game. It's a great reminder that art exists in many different forms and that a kid with a dream can be unstoppable." --Lena Waithe, creator of The Chi "Simply put, Bobby Hundreds is a social beast. He knows how to tell a story, where to tell that story, and he's great at bringing people together. He's also crazy dedicated to his work and has the laser-focused attention to detail needed to not only build an everlasting globally relevant brand, but any successful business." --Gary Vaynerchuk, author of #AskGaryVee "Building a brand is about identifying and fulfilling a need in a way that no one else can. It takes vision, dedication, and attention to detail. The Hundreds is a prime example of what it looks like when you've combined all these elements along with tapping into a culture and community. This is Not a T-Shirt guides you through methods and tools you can apply to get you one step closer to fulfilling your dream." --Jessica Alba, founder of The Honest Company "Bobby Hundreds is an encyclopedia of American pop culture, from breakfast cereals and Saturday morning cartoons to hardcore, punk, and hip-hop. He's packed all of his cultural insights into This is Not a T-Shirt , a book about turning your hobbies into your passions, which he's done his entire life. Also, we went to high school together, he was way cooler than me then, and now he's written a book before I have, and that's extremely annoying." --Alan Yang, co-creator of Master of None "For anyone who wants to understand the explosive streetwear phenomenon disrupting the fashion business, as well as the community-driven engagement that lies at its core, Bobby Hundreds' This is Not A T-Shirt is an excellent place to start. One part entrepreneurship guide, one part fashion education and one part branding manual, Bobby tells fascinating stories and offers lessons that can be applied to anyone building a modern business anywhere. A must read." --Imran Amed, The Business of Fashion
Dewey Decimal
338.47687092
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes

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Rarewaves-USA
Kathryn Searle
10100 W Sample Rd
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