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MKTG (MindTap Course List) - Paperback, by Lamb Charles; Hair Joe; - Good z - Picture 1 of 1
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MKTG (MindTap Course List) - Paperback, by Lamb Charles; Hair Joe; - Good z

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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
Book Title
MKTG (MindTap Course List)
ISBN
9780357127810

About this product

Product Identifiers

Publisher
Cengage Learning
ISBN-10
0357127811
ISBN-13
9780357127810
eBay Product ID (ePID)
2321118711

Product Key Features

Number of Pages
448 Pages
Publication Name
Mktg
Language
English
Publication Year
2020
Subject
Marketing / General, General
Features
Revised
Type
Textbook
Author
Charles Lamb, Joe Hair, Carl Mcdaniel
Subject Area
Business & Economics
Series
Mindtap Course List Ser.
Format
Trade Paperback

Dimensions

Item Height
10.8 in
Item Weight
34.4 Oz
Item Length
0.5 in
Item Width
8.4 in

Additional Product Features

Edition Number
13
Intended Audience
College Audience
Dewey Edition
23/eng/20220420
Dewey Decimal
658.8
Table Of Content
Part I: THE WORLD OF MARKETING.1. An Overview of Marketing.2. Strategic Planning for Competitive Advantage.3. Ethics and Social Responsibility.4. The Marketing Environment.5. Developing a Global Vision.Part II: ANALYZING MARKETING OPPORTUNITIES.6. Consumer Decision Making.7. Business Marketing.8. Segmenting and Targeting Markets.9. Marketing Research.Part III: PRODUCT DECISIONS.10. Product Concepts.11. Developing and Managing Products.12.Services and Nonprofit Organization Marketing.Part IV: DISTRIBUTION DECISIONS. 13. Supply Chain Management and Marketing Channels.14. Retailing.Part V: PROMOTION AND COMMUNICATION STRATEGIES.15. Marketing Communications.16. Advertising, Public Relations, and Sales Promotion.17. Personal Selling and Sales Management.18. Social Media and Marketing.Part VI: PRICING DECISIONS.19. Pricing Concepts.Endnotes.Index.Student/Instructor Review Cards.
Edition Description
Revised edition
Synopsis
MKTG from 4LTR Press connects students to the principles of marketing--bringing them to life through timely examples showing how they're applied at the world's top companies every day.

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