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Business Strategy: An Introduction-David Campbell

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Last updated on 09 May, 2024 04:15:47 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Business Strategy: An Introduction
ISBN
9780750655699
EAN
9780750655699
Publication Year
2002
Type
Textbook
Format
Paperback
Language
English
Publication Name
Business Strategy
Item Height
246mm
Author
Bill Houston, David Campbell, George Stonehouse
Publisher
Taylor & Francis LTD
Item Width
189mm
Subject
Management, Business
Item Weight
953g
Number of Pages
502 Pages

About this product

Product Information

'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: * A comprehensive introduction to the subjects of business strategy and strategic management * Complex issues explained in a straightforward way for students new to this topic * Student friendly learning features throughout * Case studies of varying lengths with questions included for assignment and seminar work * A discussion of both traditional theory and the most recent research in the field This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject. A web-based Tutor Resource Site accompanies the book.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780750655699
eBay Product ID (ePID)
91474107

Product Key Features

Author
Bill Houston, David Campbell, George Stonehouse
Publication Name
Business Strategy
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
2002
Type
Textbook
Number of Pages
502 Pages

Dimensions

Item Height
246mm
Item Width
189mm
Item Weight
953g

Additional Product Features

Title_Author
David Campbell, George Stonehouse, Bill Houston
Country/Region of Manufacture
United Kingdom

Business seller information

Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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:enohP60358080080
:liamEmoc.skoobemosewa@yabe
Value added tax number:
  • GB 724498118
Trade registration number:
  • 03800600
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