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Consumer Psychology for Marketing,Gord
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- Buy it nowConsumer Psychology for Marketing,Gordon R. Foxall, Ronald E. Goldsmith
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Located in: South East, United Kingdom
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eBay item number:132756025189
Item specifics
- Condition
- Title
- Consumer Psychology for Marketing
- ISBN
- 9780415046749
- EAN
- 9780415046749
- Subject Area
- Consumerism
- Publication Name
- Consumer Psychology for Marketing
- Publisher
- Cengage Learning Emea
- Subject
- Psychology, Management
- Publication Year
- 1994
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Item Height
- 234mm
- Item Width
- 156mm
- Item Weight
- 600g
- Number of Pages
- 244 Pages
About this product
Product Information
This text shows how psychology can make sense of consumer behaviour, arguing that traditional segmentation criteria are not always appropriate in a world growing ever more fluid and complex. The work explores information processing; the influence of personality and style on consumer choice; sex symbolism; situational and social contexts; and retail environments. This analysis is related to practical needs of the modern marketing manager, offering a blend of theory and practice.
Product Identifiers
Publisher
Cengage Learning Emea
ISBN-13
9780415046749
eBay Product ID (ePID)
87797029
Product Key Features
Subject Area
Consumerism
Publication Name
Consumer Psychology for Marketing
Format
Paperback
Language
English
Subject
Psychology, Management
Publication Year
1994
Type
Textbook
Number of Pages
244 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
600g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description
Business seller information
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