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Exploring Corporate Strategy: Text and Cases (3rd Edition)-Gerry Johnson, Kevan
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- Buy it nowExploring Corporate Strategy: Text and Cases (3rd Edition)-Gerry Johnson, Kevan
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eBay item number:332745203614
Item specifics
- Condition
- Language
- english
- Book Title
- Exploring Corporate Strategy: Text and Cases (3rd Edition)-Gerry
- ISBN
- 9780132974417
- EAN
- 9780132974417
- Publication Year
- 1993
- Type
- Textbook
- Format
- Paperback
- Subject Area
- Organizational Sociology
- Publication Name
- Exploring Corporate Strat T&C
- Item Height
- 235mm
- Publisher
- Pearson Education (US)
- Item Width
- 175mm
- Subject
- Business
- Item Weight
- 1104g
- Number of Pages
- 576 Pages
About this product
Product Information
The text of Exploring Corporate Strategy is supplemented by a selection of case studies from International and European companies, underpinning the important concepts and principles of corporate strategy and strategic management. The text covers all the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. Providing an understanding of what corporate strategy is and why strategic decisions are important, the authors view corporate strategy in two ways - as a matter of economic analysis and planning, and as a matter of organizational decision making within a social, political and cultural process. Building on the practice of good strategic management, the text should help managers to take decisions about change, and implement change with assurance and skill. The different approaches to formulating strategy are also discussed. New to the third edition are: fuller account of strategy development processes; more integrated treatment of cultural context of strategy; and critique of Porter's generic strategies and market driven framework for considering generic strategies.
Product Identifiers
Publisher
Pearson Education (US)
ISBN-13
9780132974417
eBay Product ID (ePID)
91777591
Product Key Features
Subject Area
Organizational Sociology
Publication Name
Exploring Corporate Strat T&C
Format
Paperback
Subject
Business
Publication Year
1993
Type
Textbook
Number of Pages
576 Pages
Dimensions
Item Height
235mm
Item Width
175mm
Item Weight
1104g
Additional Product Features
Country/Region of Manufacture
United States
Item description
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