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Fashion Marketing: Contemporary Issues (Chartered Institute of Marketing/Butt
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- Buy it nowFashion Marketing: Contemporary Issues (Chartered Institute of Marketing/Butt.
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Located in: South East, United Kingdom
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eBay item number:313324681712
Item specifics
- Condition
- Book Title
- Fashion Marketing: Contemporary Issues (Chartered Institute of M
- ISBN
- 9780750652438
- EAN
- 9780750652438
- Publication Year
- 2001
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Fashion Marketing: Contemporary Issues
- Item Height
- 234mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 156mm
- Subject
- Engineering & Technology, Marketing
- Item Weight
- 430g
- Number of Pages
- 264 Pages
About this product
Product Information
'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product development * design management * logistics * range planning * colour prediction * market testing * e-commerce * strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780750652438
eBay Product ID (ePID)
87731305
Product Key Features
Publication Name
Fashion Marketing: Contemporary Issues
Format
Paperback
Language
English
Subject
Engineering & Technology, Marketing
Publication Year
2001
Type
Textbook
Number of Pages
264 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
430g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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- GB 724498118
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- 03800600
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eBay item number:313324681712
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