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Marketing Strategy: The Challenge of the External Environment (Published in a.
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- Buy it nowMarketing Strategy: The Challenge of the External Environment (Published in a.
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Item specifics
- Condition
- Title
- Marketing Strategy: The Challenge of the External Environment (P
- ISBN
- 9780761958765
- EAN
- 9780761958765
- Publication Year
- 1998
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Strategy: the Challenge of the External Environment
- Item Height
- 246mm
- Publisher
- SAGE Publications INC International Concepts
- Item Width
- 189mm
- Subject
- Marketing
- Item Weight
- 800g
- Number of Pages
- 336 Pages
About this product
Product Information
By adding future studies methodology to traditional methods of environmental analysis, this work presents a tool for marketing strategy development - one which can cope effectively with increasingly dynamic business environments. Part One explains the different techniques of environmental and long-range analysis and forecasting methods, and their relationship to marketing and strategy. Part two demonstrates applications to the marketing planning process and the development of robust strategies. This book is published as the course text for the Open University Course The Challenge of the External Environment (B885).
Product Identifiers
Publisher
SAGE Publications INC International Concepts
ISBN-13
9780761958765
eBay Product ID (ePID)
88425012
Product Key Features
Publication Name
Marketing Strategy: the Challenge of the External Environment
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1998
Type
Textbook
Number of Pages
336 Pages
Dimensions
Item Height
246mm
Item Width
189mm
Item Weight
800g
Additional Product Features
Series Title
Published in Association with the Open University
Country/Region of Manufacture
United States
Item description
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
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- GB 724498118
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eBay item number:392094459609
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