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Principles of Marketing: European Edition,Philip Kotler, Gary Armstrong, John A

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Located in: South East, United Kingdom

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eBay item number:132754870008

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Item specifics

Condition: Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ... Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab

Author: Philip Kotler, Veronica Wong, John A. Saunders, Gary Armstrong

ISBN: 9780131659032

EAN: 9780131659032

Publication Year: 1996

Type: Textbook

Format: Paperback

Publication Name: Principles of Marketing: European Edition

Item Height: 246mm

Publisher: Pearson Education The Limited

Item Width: 189mm

Subject: Marketing

Item Weight: 1614g

Number of Pages: 992 Pages

About this product

Product Information

The European adaptation of this text has been rewritten to present the context and process of marketing and the marketing mix as seen from the European perspective. Particular attention is paid to segmentation, positioning, customer satisfaction, competitive strategy, services and social responsibility. The text features full colour throughout, and includes cases and examples from companies such as IKEA, Nestle, BMW, Levi Strauss and Swatch. Features include: chapter previews; objectives; discussing the issues ; applying the concepts ; end of chapter and part cases; and a glossary. The European adaptation also features a range of supplementary materials that will enhance any teaching course.

Product Identifiers

Publisher

Pearson Education The Limited

ISBN-13

9780131659032

eBay Product ID (ePID)

88195405

Product Key Features

Author

Philip Kotler, Veronica Wong, John A. Saunders, Gary Armstrong

Publication Name

Principles of Marketing: European Edition

Format

Paperback

Subject

Marketing

Publication Year

1996

Type

Textbook

Number of Pages

992 Pages

Dimensions

Item Height

246mm

Item Width

189mm

Item Weight

1614g

Additional Product Features

Country/Region of Manufacture

United Kingdom

Item description

See full item description

Business seller information

Wrap Ltd.

Mubin Ahmed

Unit 4

119 Loverock Road

Reading

Berkshire

RG30 1DZ

United Kingdom

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:enohP60358080080

:liamEten.aidemnorihc@kuyabe

Value added tax number:

GB 724 4981 18

Trade registration number:

03800600

I certify that all my selling activities will comply with all EU laws and regulations.

Seller assumes all responsibility for this listing.

eBay item number:132754870008

Last updated on 18 Apr, 2024 02:05:40 BSTView all revisionsView all revisions

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£3.49 (approx EUR 4.08)	£3.49 (approx EUR 4.08)	United States	Standard Delivery (Royal Mail International Standard)	Estimated between Wed, 24 Apr and Wed, 1 May to 43230 Seller dispatches within 1 day after receiving cleared payment.

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Principles of Marketing: European Edition,Philip Kotler, Gary Armstrong, John A

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About this product

Product Information

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Product Key Features

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Additional Product Features

Item description

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