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Small Business Marketing For Dummies by Schenck, Barbara Findlay Paperback Book

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Title
Small Business Marketing For Dummies®
Book Title
Small Business Marketing For Dummies®
ISBN
0764578391
EAN
9780764578397
Binding
Paperback / softback
Date of Publication
20050201
Release Title
Small Business Marketing For Dummies®
Artist
Schenck, Barbara Findlay
Brand
N/A
Colour
N/A
Publication Year
2005
Type
Textbook
Format
Paperback
Language
English
Publication Name
Small Business Marketing for Dummies
Item Height
234mm
Author
Barbara Findlay Schenck
Publisher
John Wiley & Sons INC International Concepts
Item Width
187mm
Subject
Marketing
Item Weight
556g
Number of Pages
384 Pages

About this product

Product Information

Proven marketing techniques for small businesses of any kind Small Business Marketing For Dummies, Second Edition is the small business owner's road map to successful marketing. Packed with savvy tips and easy--to--implement action steps, this street--smart guide arms readers with the ammunition to survive and thrive in the war for profits and market share. Fully 25 percent of the book has been revised to emphasize affordable marketing plans and solutions, including a new chapter on quick--fix, low--cost marketing tactics. Updated material includes new information on Internet marketing, sizing up the competition, developing advertising strategies, direct mail, and do--it--yourself marketing. With five million small businesses in America and more starting up every day, competition is fierce. Small Business Marketing For Dummies, Second Edition gives entrepreneurs the marketing know--how to stay ahead of the pack. Barbara Findlay Schenck (Bend, OR) has spent more than 25 years guiding the marketing programs for organizations ranging from Fortune 500 firms to small businesses. She and her husband are cofounders of Mandala Communication, an advertising agency.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780764578397
eBay Product ID (ePID)
90771244

Product Key Features

Author
Barbara Findlay Schenck
Publication Name
Small Business Marketing for Dummies
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2005
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
234mm
Item Width
187mm
Item Weight
556g

Additional Product Features

Title_Author
Barbara Findlay Schenck
Country/Region of Manufacture
United States

Item description from the seller

Business seller information

WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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  • EL 996857788
  • ES N8267548I
  • FR 27823676960
  • GB 922696893
  • IT 00185819992
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