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Small Business Marketing For Dummies by Schenck, Barbara Findlay Paperback Book
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Item specifics
- Condition
- Title
- Small Business Marketing For Dummies®
- Book Title
- Small Business Marketing For Dummies®
- ISBN
- 0764578391
- EAN
- 9780764578397
- Binding
- Paperback / softback
- Date of Publication
- 20050201
- Release Title
- Small Business Marketing For Dummies®
- Artist
- Schenck, Barbara Findlay
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2005
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Small Business Marketing for Dummies
- Item Height
- 234mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 187mm
- Subject
- Marketing
- Item Weight
- 556g
- Number of Pages
- 384 Pages
About this product
Product Information
Proven marketing techniques for small businesses of any kind Small Business Marketing For Dummies, Second Edition is the small business owner's road map to successful marketing. Packed with savvy tips and easy--to--implement action steps, this street--smart guide arms readers with the ammunition to survive and thrive in the war for profits and market share. Fully 25 percent of the book has been revised to emphasize affordable marketing plans and solutions, including a new chapter on quick--fix, low--cost marketing tactics. Updated material includes new information on Internet marketing, sizing up the competition, developing advertising strategies, direct mail, and do--it--yourself marketing. With five million small businesses in America and more starting up every day, competition is fierce. Small Business Marketing For Dummies, Second Edition gives entrepreneurs the marketing know--how to stay ahead of the pack. Barbara Findlay Schenck (Bend, OR) has spent more than 25 years guiding the marketing programs for organizations ranging from Fortune 500 firms to small businesses. She and her husband are cofounders of Mandala Communication, an advertising agency.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780764578397
eBay Product ID (ePID)
90771244
Product Key Features
Publication Name
Small Business Marketing for Dummies
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2005
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Height
234mm
Item Width
187mm
Item Weight
556g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
Debbie Nicholl
Mulberry House
Woods Way
Goring-by-sea
West Sussex
BN12 4QY
United Kingdom
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- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
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- 06437594
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eBay item number:142023407447
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