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Tata: The Evolution of a Corporate Brand by Morgen Witzel Book The Cheap Fast
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eBay item number:142032010401
Item specifics
- Condition
- Title
- TATA: The Evolution of a Corporate Brand
- Book Title
- TATA: The Evolution of a Corporate Brand
- ISBN
- 0670084069
- EAN
- 9780670084067
- Binding
- Hardback
- Date of Publication
- 20100803
- Release Title
- TATA: The Evolution of a Corporate Brand
- Artist
- Witzel, Morgen
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2012
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Tata: the Evolution of a Corporate Brand
- Item Height
- 236mm
- Publisher
- Penguin Books LTD
- Item Width
- 161mm
- Subject
- Business
- Item Weight
- 532g
- Number of Pages
- 256 Pages
About this product
Product Information
A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first below US$ 2500 car), is set to change our perception of India's oldest andmost respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league: a truly global brand. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you're an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
Product Identifiers
Publisher
Penguin Books LTD
ISBN-13
9780670084067
eBay Product ID (ePID)
112002600
Product Key Features
Publication Name
Tata: the Evolution of a Corporate Brand
Format
Hardcover
Language
English
Subject
Business
Publication Year
2012
Type
Textbook
Number of Pages
256 Pages
Dimensions
Item Height
236mm
Item Width
161mm
Item Weight
532g
Additional Product Features
Genre
Biographies & True Stories
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
WORLD OF BOOKS LIMITED
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- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
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eBay item number:142032010401
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Great book. Reveals how imperialist manoevrings decades ago brought the world to its current mess.
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