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The Anatomy of Buzz: Creating Word-of-Mouth Marketing-Emanuel Rosen

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Located in: South East, United Kingdom
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Last updated on 21 Apr, 2024 04:35:07 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Book Title
The Anatomy of Buzz: Creating Word-of-Mouth Marketing-Emanuel Ro
ISBN
9780006531609
EAN
9780006531609
Publication Year
2001
Type
Textbook
Format
Paperback
Language
English
Publication Name
Anatomy of Buzz Creating Word of Mouth
Author
Rosen Emmanuel
Publisher
HarperCollins
Subject
Marketing
Number of Pages
320 Pages

About this product

Product Information

Readers can learn how to: build contagious attributes into the product at design stage; identify network hubs that influence others in the network; seed non-active networks early on; and design tell a friend promotions that really work (they usually don't).

Product Identifiers

Publisher
HarperCollins
ISBN-13
9780006531609
eBay Product ID (ePID)
86427158

Product Key Features

Author
Rosen Emmanuel
Publication Name
Anatomy of Buzz Creating Word of Mouth
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2001
Type
Textbook
Number of Pages
320 Pages

Additional Product Features

Title_Author
Rosen Emmanuel
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
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:enohP60358080080
:liamEmoc.skoobemosewa@yabe
Value added tax number:
  • GB 724498118
Trade registration number:
  • 03800600
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