Best Practice Cases in Branding : Lessons from the World's Strongest Brands by Kevin Lane Keller (2002, Perfect)

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About this product

Product Identifiers

PublisherPrentice Hall PTR
ISBN-100131411330
ISBN-139780131411333
eBay Product ID (ePID)89400852

Product Key Features

Subject AreaReference, Business & Economics
Publication NameBest Practice Cases in Branding : Lessons from the World's Strongest Brands
SubjectMarketing / General, Consumer Guides
Publication Year2002
TypeNot Available
FormatPerfect
LanguageEnglish
AuthorKevin Lane Keller
Number of Pages304 Pages

Dimensions

Item Length9.1 in
Item Height0.7 in
Item Weight16.7 oz.
Item Width7 in

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