Better Mousetrap : Brand Invention in a Media Democracy by Simon Pont (2012, Trade Paperback)

World of Books Ltd (10577332)
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Estimated delivery Thu, 9 Oct - Tue, 14 Oct
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Condition:
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About this product

Product Identifiers

PublisherKogan Page, The Limited
ISBN-100749466219
ISBN-139780749466213
eBay Product ID (ePID)128813065

Product Key Features

Number of Pages296 Pages
LanguageEnglish
Publication NameBetter Mousetrap : Brand Invention in a Media Democracy
SubjectConsumer Guides, Marketing / General, Consumer Behavior, Advertising & Promotion
Publication Year2012
TypeNot Available
Subject AreaReference, Business & Economics
AuthorSimon Pont
FormatTrade Paperback

Dimensions

Item Height0.7 in
Item Weight15.8 oz.
Item Length9.1 in
Item Width6.1 in

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