Brand Leadership : Building Assets in an Information Economy by David A. Aaker and Erich Joachimsthaler (2000, Hardcover)

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About this product

Product Identifiers

PublisherFree Press
ISBN-100684839245
ISBN-139780684839240
eBay Product ID (ePID)88201498

Product Key Features

Number of Pages368 Pages
Publication NameBrand Leadership : Building Assets in an Information Economy
LanguageEnglish
Publication Year2000
SubjectConsumer Guides, Marketing / General, Industrial Management, General
TypeNot Available
AuthorDavid A. Aaker, Erich Joachimsthaler
Subject AreaReference, Business & Economics
FormatHardcover

Dimensions

Item Height1.2 in
Item Weight19.1 oz.
Item Length9.2 in
Item Width6.1 in