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Brand Success : How the World's Top 100 Brands Thrive and Survive by Matt Haig (2011, Trade Paperback, Revised edition)

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Product Information

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world's best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students.

Product Identifiers

PublisherKogan Page, The Limited
ISBN-100749462876
ISBN-139780749462871
eBay Product ID (ePID)99896042

Product Key Features

Number of Pages304 Pages
Publication NameBrand Success : How the World's Top 100 Brands Thrive and Survive
LanguageEnglish
Publication Year2011
SubjectMarketing / General, Consumer Guides, Management, Advertising & Promotion
FeaturesRevised
TypeNot Available
Subject AreaBusiness & Economics, Référence
AuthorMatt Haig
FormatTrade Paperback, Paperback

Dimensions

Item Height0.6 in
Item Weight11.9 oz., 13 oz.
Item Length8.5 in
Item Width5.5 in

Additional Product Features

Edition Number2

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Haig, Matt : Brand Success: How the Worlds Top 100 Br FREE Shipping, Save £s
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