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About this product
Product Identifiers
PublisherVictionary
ISBN-109887774790
ISBN-139789887774792
eBay Product ID (ePID)7038685804
Product Key Features
Number of Pages280 Pages
Publication NameBrandlife: Concept Stores and Pop-Ups : Integrated Brand Systems in Graphics and Space
LanguageEnglish
Publication Year2019
SubjectConsumer Guides, Marketing / General, General
TypeNot Available
AuthorVictionary
Subject AreaDesign, Reference, Business & Economics
SeriesBrandlife Ser.
FormatTrade Paperback
Dimensions
Item Height1 in
Item Weight33.9 Oz
Item Length10.1 in
Item Width7.6 in
Additional Product Features
IllustratedYes
Original LanguageEnglish
Intended AudienceTrade
SynopsisConcept stores and pop-ups are all about discovery and stimulation. In a world where shopping options abound in the digital realm alone, perceptive brands are pushing creative boundaries to weave stories and cultivate inspiring ways of living within compelling physical environments to build deeper connections with their customers - whether through timeless narratives that truly distinguish them from the rest, or innovative displays that excite and engage. In recognizing the true power of design, BRANDLife: Concept Stores & Pop-ups demonstrates how graphic identities and interiors can translate a brand's philosophy and purpose into tangible and memorable experiences. Besides an eye-opening showcase of 60 projects across the world, it features interviews with market leaders who bring the best retail encounters across a variety of mediums and platforms to life., Concept stores are about discovery and experience. In a world of options, these stores pull together products from different lines and brands, odds and ends, to weave a story or cultivate a way of living that inspires. To keep it fresh and interesting, regular updates and narrative display help purvey this attitude, and a well-designed branding scheme solidifies their philosophy. In recognising the true power of design, the 60 concept stores and pop-ups featured in BRANDLife: Concept stores & pop-ups demonstrate how fashionable graphic identities and interiors help put forward lifestyle ideas beyond what their products are originally designed for. The showcase will examine retail settlements with diverse focuses, from food and fashion to a total lifestyle, that trades utilitarian products and cultural offerings.