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Business Marketing Management : A Strategic View of Industrial and Organizational Markets by Michael D. Hutt and Thomas W. Speh (1997, Hardcover)
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About this product
Product Identifiers
PublisherDryden Press
ISBN-100030206332
ISBN-139780030206337
eBay Product ID (ePID)89705606
Product Key Features
Number of Pages816 Pages
Publication NameBusiness Marketing Management : a Strategic View of Industrial and Organizational Markets
LanguageEnglish
Publication Year1997
SubjectMarketing / General
TypeTextbook
Subject AreaBusiness & Economics
AuthorMichael D. Hutt, Thomas W. Speh
FormatHardcover
Dimensions
Item Height1.4 in
Item Weight48.3 oz.
Item Length9.6 in
Item Width7.8 in
Additional Product Features
Edition Number6
Intended AudienceCollege Audience
