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Crisis Ready : Building an Invincible Brand in an Uncertain World by Melissa Agnes (2018, Hardcover)
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About this product
Product Identifiers
PublisherAmplify Publishing Group
ISBN-101684014131
ISBN-139781684014132
eBay Product ID (ePID)21038676946
Product Key Features
Book TitleCrisis Ready : Building an Invincible Brand in an Uncertain World
Number of Pages288 Pages
LanguageEnglish
Publication Year2018
TopicLeadership, Marketing / General, Decision-Making & Problem Solving
GenreBusiness & Economics
AuthorMelissa Agnes
FormatHardcover
Dimensions
Item Height1 in
Item Weight21.9 Oz
Item Length9.1 in
Item Width6.3 in
Additional Product Features
Intended AudienceTrade
LCCN2018-930359
SynopsisBUILD AN INVINCIBLE BRAND IN THIS UNCERTAIN WORLDThe potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real time.No matter your level of security, due diligence, or control, the reality is that we live in uncertain times. Organizations are proneto a multitude of risks that can attack from every angle. When your team is Crisis Ready, your organization is prepared for anything and everything that the modern world can throw at it., "BUILD AN INVINCIBLE BRAND IN THIS UNCERTAIN WORLD." The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and elationships in real time. No matter your level of security, due diligence, or control, the reality is that we live in uncertain times. Organizations are prone to a multitude of risks that can attack from every angle. When your team is crisis ready, your organization is prepared for anything and everything that the modern world can throw at it. In Crisis Ready, Melissa Agnes draws from her remarkable experience in helping global brands, government organizations, and world leaders prevent and overcome a range of real-world, high-impact crises. She uses this experience to provide your organization with a clear roadmap to implementing a crisis ready cultureand thus building an INVINCIBLE brand. Crisis Ready is not about crisis management. Management is what happens after the negative event has occurred. Readiness is what is done to build an INVINCIBLE brand, where negative situations dont occurand even if they do, theyre instantly overcome in a way that leads to increased organizational trust, credibility, and goodwill. No matter the size, type, or industry of your business, Crisis Ready will provide your team with the insight into how to be perfectly prepared for anything life throws at you. Organizations that are crisis ready are more than just resilient. Theyre invincible. Crisis Ready is your roadmap to business invincibility"
LC Classification NumberHD49.A35 2018
