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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan (2009, Hardcover)

World of Books Ltd (10580396)
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Price:
£6.49
ApproximatelyEUR 7.43
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Estimated delivery Fri, 10 Oct - Wed, 15 Oct
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About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-100470238275
ISBN-139780470238271
eBay Product ID (ePID)87958317

Product Key Features

Subject AreaReference, Business & Economics
Publication NameEating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
SubjectConsumer Guides, Marketing / General, General, Advertising & Promotion, Marketing / Research
Publication Year2009
TypeNot Available
FormatHardcover
LanguageEnglish
AuthorAdam Morgan
Number of Pages368 Pages

Dimensions

Item Length9.1 in
Item Height1.3 in
Item Weight19.2 oz.
Item Width6.2 in

Additional Product Features

Edition Number2

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