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Everything You Ever Wanted to Know about Social Media, but Were Afraid to Ask... : Building Your Business Using Consumer Generated Media by Hilary Jm Topper MPA (2009, Trade Paperback)

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About this product

Product Identifiers

PublisheriUniverse, Incorporated

ISBN-101440153620

ISBN-139781440153624

eBay Product ID (ePID)102835083

Product Key Features

Number of Pages190 Pages

LanguageEnglish

Publication NameEverything You Ever Wanted to Know about Social Media, but Were Afraid to Ask... : Building Your Business Using Consumer Generated Media

Publication Year2009

SubjectBusiness Communication / General, Web / Social Media

TypeTextbook

AuthorHilary JM Topper Mpa

Subject AreaComputers, Business & Economics

FormatTrade Paperback

Dimensions

Item Height0.4 in

Item Weight8.8 Oz

Item Length8.5 in

Item Width5.5 in

Additional Product Features

Intended AudienceTrade

SynopsisSocial media is becoming the fastest way to communicate ideas and values. Are you using this ever-changing media to effectively communicate your messages? In Everything You Ever Wanted to Know About Social Media, but were afraid to ask... , author and public relations professional Hilary JM Topper, MPA provides an understanding of social media. Designed for marketing professionals, small business owners, and non-profit organization executives, Everything You Ever Wanted to Know About Social Media, but were afraid to ask... is filled with detailed, how-to information on the sometimes complicated online world. Guiding readers through the importance of implementing social media tactics into their marketing mix to increase awareness and maintain visibility, this guide: Describes how to use social media sites, blogs, and microblogs Reviews more than a dozen social networking sites Provides an understanding of the importance of podcasts and video podcasts Discusses what it means to "Go Viral" Gives suggestions for handling crisis situations via the Web Everything You Ever Wanted to Know About Social Media, but were afraid to ask... highlights the power of consumer-generated media and how it can be used effectively to help grow your business.