About this product

Product Identifiers

PublisherKogan Page, The Limited

ISBN-101398611050

ISBN-139781398611054

eBay Product ID (ePID)22059221395

Product Key Features

Number of Pages184 Pages

LanguageEnglish

Publication NameGuide to Earned Media : How to Use PR Strategies to Enhance Your Brand

Publication Year2023

SubjectPublic Relations, Industries / Media & Communications, Marketing / Research

TypeTextbook

AuthorAnnie Pace Scranton

Subject AreaBusiness & Economics

FormatTrade Paperback

Dimensions

Item Height0 in

Item Weight10.1 Oz

Item Length0.9 in

Item Width0.6 in

Additional Product Features

Intended AudienceCollege Audience

LCCN2023-940509

Reviews The Guide to Earned Media is essential reading for anyone looking to navigate the ever-changing and complex world of media relations. Annie Pace Scranton has basically written the blueprint for both PR pros and entrepreneurs alike who want to build relationships with journalists and land impactful appearances in print, digital and broadcast media. I lived in newsrooms for close to 30 years and I can tell you, The Guide to Earned Media is a must-read for anyone looking to elevate their media presence., Anyone seeking or holding a career in public relations or a related field should read The Guide to Earned Media . Annie's unmatched expertise is laid out fluently. I will be recommending this to other media professionals and my students., Annie just 'gets it' when it comes to PR. Having worked on several TV shows across the major national networks, she knows what producers and bookers are looking for and, most importantly, how to insert her clients into the news. She has an abundance of valuable public relations knowledge to offer, and while she already acts as a teacher and mentor to the students who take her course at NYU, it's only fitting that she would pen a book about the ins and outs of working in PR so that others can learn from her. I found this book to be insightful and chock full of PR morsels and tips for both established PR practitioners and those who are thinking of entering the field.

Dewey Edition23

TitleLeadingThe

Dewey Decimal658.827

Table Of Content** Chapter - 00: Introduction; ** Chapter - 01: PR and successful branding; ** Chapter - 02: The three spheres of influence; ** Chapter - 03: The origin story; ** Chapter - 04: Setting goals; ** Chapter - 05: The brand's elevator pitch; ** Chapter - 06: Thought leadership; ** Chapter - 07: Pitching to print media; ** Chapter - 08: Pitching to broadcast media; ** Chapter - 09: The expert approach; ** Chapter - 10: Conclusion

SynopsisIntegrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics., Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing strategies to include media relations. In this book, media expert Annie Pace Scranton breaks down the most powerful and efficient PR tactics that brands can use to garner the right kind of attention. The book guides marketing and PR professionals through the process of developing authentic messaging, unique selling points, timely news pitches and other engaging ways to reach the media. The Guide to Earned Media is a must-read for anyone ready to unleash the power of public relations, perfect their messaging and work toward long-term brand prominence. Readers will walk away knowing how to make use of the most effective media strategies available today.

LC Classification NumberHF5415.1255