IMC, the Next Generation : Five Steps for Delivering Value and Measuring Returns Using Marketing Communication by Heidi Schultz and Don E. Schultz (2003, Hardcover)

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About this product

Product Identifiers

PublisherMcgraw-Hill Education
ISBN-100071416625
ISBN-139780071416627
eBay Product ID (ePID)90207659

Product Key Features

Number of Pages320 Pages
LanguageEnglish
Publication NameIMC, the Next Generation : Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
Publication Year2003
SubjectMarketing / General, Business Communication / General, Consumer Guides, Customer Relations, Advertising & Promotion
TypeNot Available
AuthorHeidi Schultz, Don E. Schultz
Subject AreaReference, Business & Economics
FormatHardcover

Dimensions

Item Height1.1 in
Item Weight26.3 oz.
Item Length9.3 in
Item Width6.2 in

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