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IMC, the Next Generation : Five Steps for Delivering Value and Measuring Returns Using Marketing Communication by Heidi Schultz and Don E. Schultz (2003, Hardcover)
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- Buy it nowIMC, The Next Generation by Don Schultz, Heidi Schultz (Hardcover, 2003)
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About this product
Product Identifiers
PublisherMcgraw-Hill Education
ISBN-100071416625
ISBN-139780071416627
eBay Product ID (ePID)90207659
Product Key Features
Number of Pages320 Pages
LanguageEnglish
Publication NameIMC, the Next Generation : Five Steps for Delivering Value and Measuring Returns Using Marketing Communication
SubjectMarketing / General, Consumer Guides, Business Communication / General, Customer Relations, Advertising & Promotion
Publication Year2003
TypeNot Available
AuthorHeidi Schultz, Don E. Schultz
Subject AreaReference, Business & Economics
FormatHardcover
Dimensions
Item Height1.3 in
Item Weight26.3 oz.
Item Length9.1 in
Item Width6.2 in
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