Integrated Brand Marketing and Measuring Returns by Philip J. Kitchen (2010, Hardcover)

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About this product

Product Identifiers

PublisherPalgrave Macmillan The Limited
ISBN-100230577342
ISBN-139780230577343
eBay Product ID (ePID)93305017

Product Key Features

Number of PagesXviii, 181 Pages
Publication NameIntegrated Brand Marketing and Measuring Returns
LanguageEnglish
SubjectLeadership, Marketing / General, Personal Success, Strategic Planning
Publication Year2010
TypeTextbook
Subject AreaBusiness & Economics
AuthorPhilip J. Kitchen
FormatHardcover

Dimensions

Item Height0.5 in
Item Weight13.4 oz.
Item Length8.5 in
Item Width5.5 in

Additional Product Features

Intended AudienceScholarly & Professional

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