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Mass Media Research by Roger D. Wimmer and Joseph R. Dominick (2013, Trade Paperback)
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About this product
Product Identifiers
PublisherWadsworth
ISBN-101133307337
ISBN-139781133307334
eBay Product ID (ePID)117336898
Product Key Features
Number of Pages496 Pages
Publication NameMass Media Research
LanguageEnglish
Publication Year2013
SubjectBusiness Communication / General, Media Studies, Industries / Media & Communications, General
FeaturesRevised
TypeTextbook
AuthorRoger D. Wimmer, Joseph R. Dominick
Subject AreaSocial Science, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight27.3 Oz
Item Length9.1 in
Item Width7.4 in
Additional Product Features
Edition Number10
Intended AudienceCollege Audience
Dewey Edition22
Dewey Decimal302.23072
Edition DescriptionRevised edition
Table Of ContentPreface. PART I: THE RESEARCH PROCESS. 1. Science and Research. 2. Elements of Research. 3. Research Ethics. 4. Sampling. PART II: RESEARCH APPROACHES. 5. Qualitative Research Methods. 6. Content Analysis. 7. Survey Research. 8. Longitudinal Research. 9. Experimental Research. PART III: DATA ANALYSIS. 10. Introduction to Statistics. 11. Hypothesis Testing. 12. Basic Statistical Procedures. PART IV: RESEARCH APPLICATIONS. 13. Newspaper and Magazine Research. 14. Research in the Electronic Media. 15. Research in Advertising. 16. Research in Public Relations. Appendix Tables. Glossary. Name Index. Subject Index.
SynopsisQuality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac Student Collections http://gocengage.com/infotrac., Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology.
