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Mini Ser.: Symbol by Steven Bateman and Angus Hyland (2014, Trade Paperback)

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About this product

Product Identifiers

PublisherKing Publishing, Laurence

ISBN-101780671849

ISBN-139781780671840

eBay Product ID (ePID)202419802

Product Key Features

Number of Pages336 Pages

LanguageEnglish

Publication NameSymbol

Publication Year2014

SubjectGraphic Arts / Branding & Logo Design, Marketing / General, Reference

TypeTextbook

AuthorSteven Bateman, Angus Hyland

Subject AreaDesign, Business & Economics

SeriesMini Ser.

FormatTrade Paperback

Dimensions

Item Height1.1 in

Item Weight25.8 Oz

Item Length7.8 in

Item Width13.5 in

Additional Product Features

Intended AudienceScholarly & Professional

Dewey Edition22

IllustratedYes

Dewey Decimal741.6

SynopsisSymbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right. Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols. This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format., Symbols play an integral role in almost all branding programmes. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are included. These are organised into groups and sub-groups according to their visual characteristics, and are indexed by sector, designer and client. Case studies of classic symbols are also featured, making this an indispensable archive of identity systems for designers and researchers.

LC Classification NumberNC1002.L63